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EC(Walmart)

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on 12 October 2015

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Transcript of EC(Walmart)

Walmart .com matured
offering order status and tracking
a help desk
a clear return policy and mechanisms
a store locator
information on special sales and liquidations
Digital one-hour photo services
Walmart Powers Online
design by Dóri Sirály for Prezi
Walmart is the largest retailer in the world with $466.1 billion in net sales for the fiscal year ended January 2013.

Walmart maintains an intense strategic focus on the customer.

Walmart has had an online presence since 1996.

Agenda
Q&A
Walmart Introduction
Powers Online History-2002
Question one
Walmart Introduction
Its’ target demographic is households with $25,000 in annual income.

Despite these demographics, online sales through walmart.com already account for about 10% of Walmart’s U.S. sales.

Walmart Introduction
Kmart – a long-time chief rival , had bankruptcy in2002.

Walmart has concern about cannibalizing its in-store sales.

Annual Income more than
$25,000
Target Audience
Powers Online History-2004
Powers Online History-2006
“Site to store”
enables customers to buy online and have products shipped for free to their store of choice.

It also gives customer access to tens of thousands of products, many more than are available in store.
Delivery time:7-10 Days

Powers Online History-2007
Powers Online History-late 2007
The world’s largest retailer began offering the feature, called
“Savings Catcher,”
on its website late last month in seven big markets.
 The tool compares advertised prices at retailers with physical stores, and not at online rivals like Amazon.com that also offer low prices on staples.

Powers Online History-2014
2002
2004
2006
2007
2007
2014
late
Digital one-hour photo services
Compare walmart.com with amazon.com.
What features do the sites have in common?
What are unique to Walmart? To Amazon.com?
Selling songs online for 88 cents each , competing with Apple’s iTunes.
During a four-day Thanksgiving special ,
Walmart began to court more
affluent shoppers with new and
more expensive items available only online.
International customers can buy Walmart products directly from Walmart or from affiliate sites.
Fake ”Walmarting Across America”blog
Question two
Will Walmart replace Amazon.com?
Question three
Check the shopping aids offered at walmart.com.
Compare them with those at amazon.com.
Question six
Compare buying a song from Walmart.com versus buying it from Apple’s iTunes.
Question seven
Visit Walmart.com, target.com, marksandspencer.com and sears.com.
Identify their common features of their online marketing and at least one unique feature evidence at each site.
Does these site have to distinguish themselves primarily in terms of price, product selection, or website features?
Question four
What online services can be purchased on Walmart.com?
Question eight
Investigate the options for international customers on the Walmart Web site.
Question five
Walmart.com sells movies online for a monthly fee.
How do similar sellers compare?
2
3
4
5
6
7
8
Questions
So many opportunities for associates
to serve customers
1.Walmart.com and Amazon sell similar goods
(clothes , music , electronics…)

2.Discount in some festival
(mothers day , Christmas…)

3.Evaluation of goods
In Common
Unique to Walmart
Unique to Amazon.com
Click and mortar.
My Local Walmart
Walmart cooperate with Facebook ,
users can receive the information about discounting goods in nearest Walmart.

Walmart is still the largest retailer in the world.
In the domain of electric books , Walmart can’t replace Amazon.
Walmart and Amazon can’t replace each other in short time.
Why Walmart success in the online marketplace?
Walmart combine with physical store , internet and mobile internet device.
Walmart have physical store , buyer can get their goods quickly.
1
What factors would detract from its ability to dominate online sales the way it has been able to dominate physical retail sales in many markets?

Customer population differ from online shopping users.
The reason why customers choose Walmart is they can buy the same goods but cheaper than others shopping mall , this advantage can’t copy to online market.
Powers Online History
Walmart Introduction
iTunes triumphant: Walmart kills its music download store
Walmart adopts
existing Web 2.0 social networking
for its e-tailing activities.
Walmart launched
“Roommate Style Match”
on Facebook, a site that allows students to design their dorm rooms with their roommates.
WALMART
AMAZON
Digital one-hour photo
http://goo.gl/HjUXns
Walmart
Amazon
iTunes
When it comes to music download, price is the first consideration of customers.
When it comes to music download, price is the first consideration of customers.

A: FALSE
Walmart.com is able to ship every merchandise to places all over the world.
Walmart.com is able to ship every merchandise to places all over the world.

A: FALSE
1
2
3
Walmart has had an online presence since ______
3. Walmart has had an online presence since ______

A:1996
4
5
6
7
8
9
10
What is the long-time chief rival to Walmart?
4. What is the long-time chief rival to Walmart?

A: Kmart
In 2004 , Wal-Mart started Selling songs online for ___ cents each , competing with Apple’s iTunes.

(A) 86
(B) 87
(C) 88
(D) 89
5. In 2004 , Wal-Mart started Selling songs online for ___ cents each ,
competing with Apple’s iTunes.

(A) 86
(B) 87
(C) 88
(D) 89
Since when Walmart started selling songs online?
6. Since when Walmart started selling songs online?

A: 2004
Walmart now adopts existing Web 2.0 social networking for its e-tailing activities.

7.Walmart now adopts existing Web 2.0 social networking for its e-tailing activities.

A: True
It’s standard company cheer ends with, “Who’s number one? ______”
8.It’s standard company cheer ends with, “Who’s number one? ______”

A: The customer
Walmart launched “________” on Facebook, a site that allows students to design their dorm rooms with their roommates.

9. Walmart launched “___________” on Facebook, a site that allows students to design their dorm rooms with their roommates.

A: Roommate Style Match

International customers can buy Walmart products directly from Walmart or from affiliate sites.
10. International customers can buy Walmart products directly from Walmart or from affiliate sites.

A: True

According to the Competeinc, in July 2009 Walmart ranked second in the top 25 online retail sites behind Amazon.com.
Powers Online History-2009
2009
Walmart continued to in market share and clout as cash-strapped shoppers sought out its low prices.
Powers Online History-2008
2008
mp3.walmart.com
closed on August 28, 2011.
Walmart established
@walmartlabs
, a hub for developing social, mobile and global platforms.
Powers Online History-2011
2011
Full transcript