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Innovative Product Packaging

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amanda molnar

on 16 October 2014

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Transcript of Innovative Product Packaging

Keep in Mind
Some Examples
Think about product design in the grocery store
At the end of this presentation, you will have to answer four reflection questions.
1. What are the three keys to good product design according to Reza Bavar?
2. What brands do you think best use colour to market? Why do you think so? (cite the infographic)
3. What other colours can you think of that we use in products? What do they symbolize?
4. What product did you think best exemplified these key elements?
5. Which product was your favourite, why?

Quiz!
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Questions Again:
The Keys
1.
2.
3.

Lesson Agenda
Fundamentals of package design
Examples of amazing new products/packaging
Some statistics
Reflection - a few questions
Action - design innovative packaging of your own
Future of Packaging
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Exploring new concepts and ideas in package design
Innovative Product Packaging

Is this a possible future in your mind? What else can you think of?
A bit more about colour and food:
Red:
This is appetizing
Red supposedly triggers appetite, which explains why red accent walls are popular in kitchens and restaurants. Red is perhaps such a great color for food labeling because the color found in natural foods typically indicates ripe or sweet fruits, such as berries, tomatoes, and melons.
Yellow:
This will make you happy
Yellow is another common color in food marketing. As the "happiest" color, yellow indicates cheerfulness and optimism and general good feelings. The brain releases serotonin, the happy hormone, at the sight of yellow.
Green:
This is natural & healthy
Until recently, green was not a popular color for food labels... that is, until the day that sustainability initiatives, eco-friendly products, and organic kale eclipsed suburbs everywhere, with near-divine status granted to The Green Juice. Subsequently, the color green is now almost synonymous with health and well-being in food marketing, and labels commonly feature green hues alongside claims of wholesomeness or natural ingredients.
Orange:
This will satisfy you
In a university nutrition class, my professor claimed that orange is used in food marketing alongside foods that are hearty and satisfying—“the working man’s food” or peasant fare.

While I’m not sure of her sources, it is true that many pizza joints, soup products, potato products, and breads feature orange branding (often paired with brown) on their labels.
Blue:
Y
ou have a good memory of this product
Blue foods do not a happy customer make. Why? Because there are no natural blue foods. Blue is also an appetite suppressant, and some weight loss programs suggest eating on a blue plate to curb your serving size.

On the other hand, blue can be found in liberal amounts on snack food packaging, especially for chips and cookies. This is because packaged snack foods were first released when baby boomers were children, and snacks were marketed for children with colors like blue, pink, and purple.
Things to Think About
A study on the impact of color in marketing found that as many as 90% of shoppers make snap judgments about products based on color alone—in 90 seconds or less. But why grab a more expensive food item simply because it has more red on the label? It helps to be aware of these unspoken signals as you evaluate choices.
What other brands can you think of?
What products can you think of that you or your family buy that exemplify these principles?
1. What are the three keys to good product design according to Reza Bavar?
2. What brands do you think best use colour to market? Why do you think so? (cite the infographic)
3. What other colours can you think of that we use in products? What do they symbolize?
4. What product did you think best exemplified these key elements?
5. Which product was your favourite, why?
Full transcript