Pet Care Industry

Pet Care Industry
by Petcetera
Our Motivation
Business trends
Perception vs. Reality

Pet industry - underresearched

What are the challenges that are faced by the pet-care industry in Singapore?
Worldwide View
Trends in the market
Pet pampering
Unhealthy pets
US is leading the market

Singapore
Singapore's Market
Valued at $90.6 million USD
Top 50 pet care markets in the world
Trends
Premiumization
Humanization
Paws, we have a problem!
The Stakeholders
Government.-
Animal welfare Organizations-

Pet owners

Pet Shop Owners
Key Players
Challenges
Query Letter
1. What is your opinion on Singapore’s pet ownership laws?
3. How do you think we can protect pets from being abandoned?

Interview Questions
(Shore, 2016)

(Pet Care Global Overview,2016)

(Pet Care in Singapore, 2015).

Agri-Food & Veterinary Authority of Singapore.. (2015). List of Licensed veterinarians centers. Retrieved From .
http://www.ava.gov.sg/docs/default-source/tools-and-resources/resources-for-businesses/list-of-licensed-vet-centres

Apa.org,. (2016). Retrieved 18 February 2016, from
http://www.apa.org/news/press/releases/2011/07/cats-dogs.aspx

Businessweek.com,. (2007). The Pet Economy. Retrieved 11 February 2016,
from http://www.bloomberg.com/bw/stories/2007-08-05/the-pet-economy

Chen, A., Hung, K., & Peng, N. (2012). A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically. J Target Meas Anal
Mark, 20(2), 117-132. http://dx.doi.org/10.1057/jt.2012.10

Dogs in Singapore,. (2011). HDB Dog Ownership. Is it Time for the Rules to Change?. Retrieved 29 January 2016,
from https://singaporedogs.wordpress.com/2011/08/31/hdb-dog-ownershi/

Euromonitor,. (2015). Rising Dragon: Pet Care Potential in Asia Pacific. Retrieved
from http://www.euromonitor.com/rising-dragon-pet-care-potential-in-asia-pacific/report

Euromonitor,. (2015). Company Shares (Global - Historical Owner). Retrieved 18 February 2016,
from https://www.portal.euromonitor.com/portal/statistics/tab

Euromonitor,. (2016). Pet Population. Retrieved 18 February 2016,
from https://www.portal.euromonitor.com/portal/statistics/tab

Euromonitor,. (2016). Disposable income per capita. Retrieved 18 February 2016,
from https://www.portal.euromonitor.com/portal/statistics/tab

House & Development Board.. (2016). Types of Pets Allowed
http://www.hdb.gov.sg/cs/infoweb/community/neighbourliness/being-a-good-neighbour/keeping-pets

H2hvet.com,. (2016). Operation Prespective - Overview. Retrieved 16 February 2016,
from http://www.h2hvet.com/operation_overview.asp

International Markets Bureau.. (2013). Market trends: Pet Food in Singapore
http://www5.agr.gc.ca/resources/prod/Internet-Internet/MISB-DGSIM/ATS-SEA/PDF/6348-eng.pdf

Liang, A. (2015). It's A Dog's Life For Singapore's Pampered Pets. The Huffington Post. Retrieved 18 February 2016,
from http://www.huffingtonpost.com/2013/03/01/singapore-pet-cruise-company_n_2787205.html

Parker-Pope, T. (2016). Mourning the Death of a Pet. Well. Retrieved 18 February 2016
from http://well.blogs.nytimes.com/2010/04/21/mourning-the-death-of-a-pet/?_r=0

Petmovers.com.sg,. (2016). Rules & Regulations affecting pets & pet ownership in Singapore. Retrieved 15 February 2016,
from http://www.petmovers.com.sg/petcontrol.html

Shore, D. (2016). Five Trends that Defined Pet Care in 2015 (1st ed.). Euromonitor. Retrieved
from https://www.portal.euromonitor.com/portal/analysis/tab

Spca.org.sg,. (2016). SPCA Singapore : Objectives and Services. Retrieved 19 February 2016,
from http://www.spca.org.sg/about_objectives.asp

The Society for Prevention of Cruelty to Animals.. (2016). Animal Welfare: Pet Overpopulation and Abandonment Retrieved From
http://www.spca.org.sg/animalwelfare_details.asp?id=110

The Society for Prevention of Cruelty to Animals.. (2016). Annual Report. Retrieved
From http://www.spca.org.sg/pdf/AnnualReport-2013-2014.pdf

Zoomroomonline.com,. (2016). The Pet Services Industry Today | Zoom Room Dog Training. Retrieved 15 February 2016,
from https://www.zoomroomonline.com/the-pet-services-industry-today/

REFERENCES
Low pet ownership

Inadequate pet welfare laws
High dependency on economic welfare
Lack of awareness about responsible pet ownership
For the industry
Questions for the success stories
1. What motivated you to work in the pet care industry?
2. What is your personal vision for Singapore’s pet care industry?