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Walmart

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ameera doobay

on 15 January 2013

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Transcript of Walmart

History Wal-Mart opened in 1962 in Rogers, Arkansas
Make a difference in the lives of their customers
Rich heritage defines who they are and what they do today
1970 Wal-Mart goes national
1990s Wal-Mart was named as America’s top retailer
2012 50 years of helping people save money (Wal-mart)
Service for our customers
Respect for the individual
Striving for excellence (Wal-mart)


Our first priority
Support our associates
Local community and connect to our customers (Wal-mart) Culture 3 basic beliefs and integrity Service for our customers Relevant products to their customers at everyday low prices
Carried in stores and online for the convenience of their customers
Limited manufacture warranty which is included free for the product and may include an option to extend coverage up to 3 more years
100% repair or replacement costs, and may also include shipping costs
Top-quality products and services (Wal-mart) Products and Services Some products and services include:
Health & Wellness
Beauty
Photo
Finance & Business
Food& Drink
Home & Auto Wal-Mart has opened thousands of its stores in the US
Expanded internationally
Effort and value into customers and communities around the globe
More than 10,000 retail units under 69 banners in 27 countries
We employ 2.2 million associates around the world — 1.4 million in the U.S. alone (Wal-mart) Location The of the business
Hard to build an environment that emphasizes integrity, respect, open communication and innovation
Opportunity
Better life
Wal-Mart offers competitive wages, good benefits and the chance to grow and build a career
Wal-Mart believes in a diverse workforce, that embraces employees of all backgrounds, perspective and ideas (Wal-mart) “Our people make the difference.” "the strongest workforce" Employees includes department stores like:
Kmart
Costco
Target
ShopKo
Meijer
Zellers
The Real Canadian Superstore
Giant Tiger

Wal-Mart is scared that by Target moving into their domain replacing zellers, they will lose business that is why they are using competitive pricing. (Bloomberg) Primary Competition Competitors Cleanliness
Maintenance
Modernization
Better Training of Employees Areas of
Change Using the areas of changes
Being proactive
Have a dynamic product line (GEORGE & GREAT VALUE) Applying for a patent on their dynamic product line
Having close relationships within the team
Lock on the market base brand Having a strong focus and advertising on social networks How to sustain a
Competitive Advantage Business Organization
Communications
Decision-Making
Planning
Motivating
Controlling
Leadership
Change How to
Lead
to Success! •Income
•Sexism
•Racism
•Equality
•Abuse
•Mistreatment
•Women’s right’s •Nature of a business
•Motives Laws and regulations Misinterpreting the laws and regulations Crisis and consequences Dealing with problems and punishment Ex: firing Social awareness and education Educate your company socially about what’s going on in the world SOCIAL ISSUES Advertising


Personal selling



Suppliers





Contracts

Pricing Many laws of what you can and cannot advertising People buying from a product line and reselling it as their product
Could include stealing a company’s idea Use of child labour and force labour
Production of sweat shops
Violation of basic rights
Ignoring health and safety and environmental standards Making a contract and employees not agreeing when buying a product you have to give a percent of share to:
Contractors
Suppliers
Distributors
Sales agents ETHICAL ISSUES Implement new practices and training
Strengthen core leadership development
Reduce plastic shopping bag waste
Reduce packaging by 5 per cent Strengthen our current engagement framework
Continue to create thousands of new employment
Reduce in-store food waste
73 construction / remodel projects planned for 2012
Generate more than 14,000 store, trade and construction jobs
Expand multicultural product assortment in the Store of the Community (SOTC) program Long-term Goals Short-term Goals Our sights are now set to accomplish the third and most difficult goal: working with suppliers to sustainably improve the products themselves – from the beginning to the end of the product lifecycle

This report shines a light on recent progress and challenges in our efforts to bring sustainability home to stay We continue to work at the grassroots level to encourage local businesses and communities to grow – partnering with everyone from suppliers to educators to bring made-in-Canada products, ideas and innovation to market. Community Environment Objectives of Strategies Objectives of Strategies Cont'd Strengths Weaknesses Opportunity Threats Being the largest company in the world and has 260 billion in sales
Wal-Mart has a good reputation In all of North -America
Has good use of technology, ex: self-checkout
Company has a huge line of competition High rate of employees
Face criticism for making part time workers work overtime
Accusations in regards to violation of child labour laws
Unattractive for employee since have lack of benefits and low pay rates
Handful of countries outside of North America Have several international markets that the company can compete with
Has several opportunities to use different strategies for different markets like creating small stores, super centers, and neighbourhood markets Heavy competition in both local and international markets
Trends of stores that focus on special areas of expertise are threatening (Best Buy & Future Shop)
Political pressure and foreign laws affect Wal-Mart’s operations in countries SWOT Political Social PEST Has become a symbol of the American culture
It will become a target for any political factor that opposes the political views of the United States
This factor could strictly limit the company’s' growth in certain region of the world Their sales model which depends on low margins of profit and a high volume of sales
In an economic flow their selling point of low prices would be of less importance to customers
On the opposite during a recession/depression their goal of high sales would be threatened Economical Could prove to be crucial, due to the fact that Wal-Marts model was tailored to suit the North American society
Could inevitably clash with clients in foreign countries
As a result, Wal-Mart would have to make changes to its model
Would present a cost that would limit the company’s' growth Has always been a leader in implementing and integrating new technologies to improve its efficiency
When venturing to other countries, those systems are sometimes unusable
Wal-Marts growth would have to be limited to the countries that can support those technologies Technological Porter’s Five Forces THANK YOU! Questionnaire 1) What are the two brands sold in Wal-Mart?
2) What are some social issues in Wal-Mart?
3) What are some competition stores against Wal-Mart?
4) What is one strength discussed of Wal-Mart?
5) How many countries is Wal-Mart in? Suppliers New Entrants Threat of new entrants is weak
Has a great scale of operations
It would take another entrants decades to be at the same level as Wal-mart
Big entrants like Costco and Superstore have trouble matching the prices Wal-mart provides Have more bargaining power
Most important for Wal-mart
Most important account for producers Buyers Weak bargaining power of buyers
Broad base of customers and significant demand for low prices Substitutes Low threat of substitute product
Threat mostly depends of the geographical location of the store
Wal-mart puts in maximum effort in making sure that they are innovative and meeting customers demands Competition Fairly weak competitors
Even though the market is crowded, Wal-mart has lowest prices
Some competitors include Costco, Real Canadian Superstore, Giant Tiger, Target, etc.... Table of Contents History
Culture
Products/Services
Location
Employees
Competitors
Areas of Change
How to Sustain a Competitive Advantage
How to Lead to Success
How to Deal with Management Issues
Long-term and Short-term goals
Objectives of Strategies
SWOT analysis
PEST analysis
Porters Five Forces
Activity
Full transcript