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Digital @ DFID (Jan 2011)

Using online media to reach our audiences
by

DFID UK

on 5 July 2013

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Transcript of Digital @ DFID (Jan 2011)

1 million
In numbers...
people visited our website
We have 20,000 subscribers
to our monthly email bulletin
50,000
Our pictures and videos
were viewed
272, 000 times
visited the DFID
blogs in 2010
Ebulletin subscribers grew by 25%
Twitter followers have trebled
Facebook fans have doubled
Last year...
...we have grown
Why digital?
It's instant
"Development Secretary Andrew Mitchell
and Baroness Warsi have arrived in Pakistan
to see where UKaid is most needed"
Why digital?
It's big
has more than 500 million users
When just one of them clicks on our Facebook page to say they like it, they pass it on to more than 300 friends
2009
2010
20,000
ebulletin subscribers
10,000
Twitter followers
5,000
Facebook fans
One quick post...
got passed on to
3,700
friends and family
Every day, there are...
views of our online research portal
views of our main website
views of our blogs
335
1,500
16,600
Main website
Research
Blogs
5,000
10,000
15,000
Views in 24 hours...
On social media over the past year...
immediately passed on to more than 8,000 people via Twitter
Why digital?
It's two way
W
people took part in our
online consultations on:
maternal health
malaria and
microfinance
Through digital channels, we can invite people to have their say and help us shape our policies
X
3,000
Why digital?
It goes further
Our multimedia content is packaged and passed on for use beyond the DFID website, helping it reach wider audiences. Such as...
Photo galleries
We supply...
We supply...
Video slideshows
Written features
We supply...
Doing digital
What do others say?
www.dfid.gov.uk
Digital
@ DFID
Image: Brooks Elliott
Some
I found a new blog this morning - blogs.dfid.gov.uk Instead of being a dry mouth piece of a government department, it is stories from real people on the ground helping people in some of the most dangerous and deprived areas of the world. Congratulations guys, you have just given me an emotional connection to a government department - something I never thought that I would say!

James Brown, eGov Commentator
A few weeks ago, we happened to be looking for data on how much DFID spends on budget support, across several African countries. … we clicked over to the DFID website …We had clear, user-friendly data and a precise answer to our question in less than five minutes.

William Easterley, Aid Watch
I am a huge fan of DFID's communications work - their website is excellent, and has some really great case studies and clips on it.

International Development Committee
There's a lot of hard work and good thinking behind DFID's latest online consultation

Steph Gray, eGov Consultant
Full transcript