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Living Simply

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N. Bahramrad

on 2 May 2010

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Transcript of Living Simply

Be content with what you have,
rejoice in the way things are.
When you realize there is nothing
lacking, the whole world belongs to you. Living Simply To live in harmony with
all that one possesses To live fully and happily A man named Lao Tzu once said... " What does it mean to 'live simply'? To sacrifice the possession
of luxurious items. Not being materialistic or
having to own expensive
items in order to be happy. Being humble, down-to-earth Not taking things for granted;
to appreciate each and every
moment in life Not being absorbed in life's complications. TO SACRIFICE DEFINITION: To forfeit: the act of losing
or surrendering something
for the good of another. SALVATION ARMY History On 5 September, 1880, Edward Saunders and John Gore
led the first Salvation Army meeting in Australia from
the back of a greengrocer's cart in Adelaide Botanic Park.

Edward Saunders John Gore When Gore said, "If there's a man here
who hasn't had a square meal today,
let him come home to tea with me,"
little did he realise that within a
century, The Salvation Army would feed
hundreds of thousands of Australians
each year.

Living Simply
Salvation Army Red Shield Appeal 2009 What is the Red Shield Appeal? The Red Shield Appeal is The Salvation Army's major annual fundraising drive to help finance the vast network of social and community services provided by the Salvos. The national fundraising target for 2010 is $75 million.
Imagery Part 1 Sidney Myer and his brother Elcon opened the first MYER store in Bendigo, Melbourne in 1900. The brothers openined another Bendigo store in 1908. Myer’s inventive advertising and exciting promotions attracted buyers and increased customer loyalty.

MYER History The first MYER store Sidney Myer Myer Spring/Summer Collection 2009 What is the Myer Spring/
Summer Collection?
The Myer Spring/Summer Collection is a range of newly created designer clothing for the Spring and Summer seasons.
The designs consist of mainly dresses and skirts for the women and formal suits for men; this is because Melbourne Cup Racing takes place in late Spring and Myer caters for the needs of those attending the races. Myer designer clothing is endorsed by former Miss Universe, Jennifer Hawkins Salvation Army advertisements strive to communicate simple elements in life and how they can bring happiness to a troubled lifestyle. Finding refuge from harrowing events, the cases of three individuals are depicted in black and white; a young mother holding her child lovingly, a homeless person who is given a bed to sleep in and a hungry person who is nourished with food; this is in contrast to the Myer commercial where only two personas are depicted.
The simplicity of the Salvation Army illustrations capture a person’s eye and through the use of graceful music, the audience is able to connect with the stories of those portrayed. The charity wants people to feel sorry for and to understand the individual’s story of hardship. Red and white are frequently used colours, being the theme shades of the Salvation Army.
Symbolic red objects; a teddy bear, a blanket and table cloth, are used to portray happiness brought with the donation of a simple entity. Imagery This is on the contrary to the Myer advertisement where a white feature wall is depicted with water colour drawings of horses and flowers, being related to spring racing; this wall is depicted throughout the entire commercial.
The feature wall is splashed with the summery colours of blue, pink, green and yellow as Hawkins models several different designer outfits.
The vast arrays of colours depicted represent that the available spring fashions add a splash of colour to life.
These splashes correspond to the colour dress that is being modelled. It aims to communicate that public support for the charity is needed to help destitute members of the community. A sombre monotone narration is used, connecting to the audience emotionally, whereas the Myer commercial is not narrated. In the Salvos commercial, each image is separated with a red backdrop overlayed with large, legible white text and statistics are recurrently used to communicate the difference the effort of the charity makes to society. One element the commercials have in common is that they both end with the company logo, although the Myer advertisement concludes with the store’s signature chime. The text of these commercials are contradictory because the Myer advertisement contains very little writing, but as each outfit is changed, the name of the designer calligraphies onto the feature wall. The catchphrase ‘Colour my Spring’ is written towards the conclusion meaning to add colour and life to a wardrobe with the indulgent array of designer clothing obtainable. Text Text Part 2 Throughout the advertisement, a colourful kaleidoscope pattern is depicted and the recurring image persistently communicates the message of ‘An out of this world experience’, when a person donates. The commercial only illustrates bright and joyous images, therefore not fulfilling its purpose in communicating real issues in society, like homelessness. Nine cases of happy people are publicised with each one having been positively impacted by either making a donation or receiving it, making the viewer realise the difference a simple contribution can make. Continuous upbeat music plays throughout the commercial and there is no text up until the two concluding frames. How does this advertisement
attract people to the charity?
Being fast-moving, the advertisement does not conform to the stereotypical sequence of a sombre charity commercial. The themes of vibrancy and happiness are inclusive and can be differentiated if broadcast on TV. The imagery endorses itself and unlike other commercials, it does not ‘beg’ for donations but gives the viewer a sense that they will be rewarded if they do. Because of its cheerful ambiance, the audience is unable to connect with the true purpose of the charity, which is to help people. The embedded message is that a person can make a difference or a change to society, but superficially, the message wouldn’t be well received. If this charity were a luxury item, how would is be promoted differently and how would the language and images attract customers? If the advertisement were a luxury item, it would have a much faster song, with possibly a celebrity endorsement. An alternative would be that only the Salvation Army logo and the kaleidoscope pattern would be shown for thirty seconds with upbeat music accompanied by the 'out of this world' headline. Consequently, the charity’s logo would get across to people better, just like a luxury item advertisement whereby the product promotes itself.

The most eye-catching element of a commercial is its colourful graphics with the music also contributing to a certain extent; these two features entertain the viewer because of its energetic characteristics. There is also a minimum use of text; therefore, if the advertisement entertains the audience, there is a higher chance that they will donate. In Luke 6:38, “Give, and it will be given to you,” is the key message that is being communicated, when one gives, they should spread the joy to all individuals and they too will live in happiness. Also, as it states in Luke 14:13, "But when you give a banquet, invite the poor, the crippled, the lame, the blind," meaning that sharing the light of goodness and hope to those in need is a good deed especially in a world with so many acceptance issues. The purpose of Jesus’ mission was to unite humanity with the word of God and in this instance; society can be unified through a simple donation that comes from the heart of a truly good human. The Christian message
that is being presented. GIVE & YOU SHALL RECEIVE The commercial aims to communicate the cases
of those who are destitute in society; the creators want the audience to realise the injustice issues that exist each and every day. It brings viewers to the realisation that there are disadvantaged people who yearn for help.
The Salvation Army commercial concludes with the statement ‘Thank God for the Salvos’, giving a sense of trust in God. The rooted message is that helping those in need will also benefit the donator, as stated in Proverbs 21:13 - "If a man shuts his ears to the cry of the poor, he too will cry out and not be answered."
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