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The Gym

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by

Jacob J

on 15 November 2014

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Transcript of The Gym

The Gym
By: Chazeray Briscoe, Randy Hale, Jacob Jordan, Paul Stenko, and Thomas Valencis
Organizational Matters
Marketing Plan
Revenue and Expenses
Operational Plan
CONCLUSION
Executive Summary

At "The Gym" he aim for remarkable customer service.
An appealing range of services.
High quality products.
Customer Analysis
Market that "The Gym" is entering
Target Market
Ideal Customer
Competitive Analysis
Cardio Express is our biggest competitor in the area.
No problem with the competition.
SWOT Analysis
Strengths:
Knowledge of fitness centers and nutrition.
Knowledge of college students needs.
Built in supplement shop
Weaknesses:
Inexperience in the industry.
Limited available retail space.
Initial investment

Opportunities:
Add more classes, sections, weights.
Constant flow of college students.
Smoothie bar.

Threats:
Cardio Express.
There is a GNC in Mansfield.
Gyms could take our unique ideas.

Pricing
Location
Corner of Main St. and Windham St.
Parking lot
Walking distance
Main St. convenience
Hours of Operation
Weekdays 5 am - 1 am
Weekends 7 am - 12 am
9-5 workers
Always two on staff
Renovations
Bathrooms, showers, locker rooms
Mirrors
Reinforced floors
Security
Cameras on interior and exterior
Footage monitored and stored securely
Access gained with key FOBs
Networking
Customers must sign in
Info stored on a secure database backed up
Free WiFi
Website
$9.99 for Silver Membership
$19.99 for Gold Membership
$29.99 for Platinum Membership
Promotional Strategy
and Advertising
Booth at the Universities
Flyers
Billboards
Internet Advertisements
Radio
Television
Management Team
President and Chief Executive Officer (CEO), Randy Hale
Chief Informational Technology Officer, Paul Stenko
Chief Human Resource Officer and Head of Innovation, Chazeray Briscoe
Chief Marketing Officer, Tom Valencis
Chief Financial Officer, Jacob Jordan
Personnel
Personnel
Recruiting and Training
Personal Trainers
Help clients to achieve fitness goals
Make personal training appointments
Membership desk
Receptionists
Making rounds in the gym
Clean the entire facility
Greeting customers
Handling cash flows
Recruiting
Social media
Post flyers
Word of mouth


Recruiting and Training
Training
Two week program
Employees will learn
How the facility operates
How to use software
How to properly clean

Innovation
Supplement Shop
Protein, Pre-workout, and Fat-Burner
Gym DJs
Keep the gym’s music fresh and well rounded

General Description
Product and Service Industry
Location Advantage
Growth
Mission Statement
Goals and Objectives
Quality Service. Friendly Faces. The Gym.
Where is it?
Competition
Usual Gym Struggles
Quality Service. Friendly Faces. The Gym.
Full transcript