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Propaganda Techniques

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Cynthia Ziwawo

on 6 February 2013

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Transcript of Propaganda Techniques

Testimonial: The use of well-known, respected people to endorse a product or service. Card Stacking Propaganda: The Art of Persuasion Glittering Generalities: Transfer: The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form of propaganda. Plain Folks: The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be "one of the people" Cynthia, Sydney, Hannah, Ben & Emerson The 8 Propaganda Techniques Bandwagon attempts to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side. Name Calling: The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol. Bandwagon: The strategy of showing the product's best features, telling half-truths, and omitting or lying about its potential problems. The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used. Slippery Slope: Slippery slope arguments falsely assume that one thing must lead to another.
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