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Cocoberry's road ahead

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D Saris

on 5 November 2013

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Transcript of Cocoberry's road ahead


: the road ahead

Entering the market


Target group



Cocoberry Frozen Delight
High demand for healthy food
Economy is improving
Not much competition

Economy of Spain to tricky
Ecuador has to big a competition
Our recommendations
New store decorations
New products (Cocococktail, yogurt cakes, yogurt sorbet)
Be berry hours

Based on 8% Market Share

Estimated Sales in Qt. 93.399.992,00
Turnover € 153.442.844,00
Cost of sales excl. Marketing expenses € 86.311.599,75
Marketing expenses 25% € 28.770.533,25
Total COS € 115.082.133,00
Sales Result € 38.360.711,00

Equity beginning balance € 20.000,00
ROI € 1.918,00

Constant costs € 198.984,00
Unit sales price €11,50
Unit variable costs € 0,00035
Break even turnover quantity € 17.303,00

Full transcript