Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Creating Goodwill: You-Attitude Positive Emphasis

No description
by

science high

on 12 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Creating Goodwill: You-Attitude Positive Emphasis

Creating Goodwill:
You-Attitude
Positive Emphasis

BUILDING GOODWILL
Building goodwill is a priceless commodity that individuals as well as businesses need to be successful

POSITIVE TONE
By creating a positive tone. A positive tone is established by projecting a “you attitude,” showing sincere interest in the reader, and focusing on positive ideas.

ADVANTAGES
Creation of friendly atmosphere
Motivate the reader
Establishment of mutual trust
Can create favorable outcome even in a bad-news situation
Accomplishment of the goal of the letter
Enhance goodwill of the firm

YOU-ATTITUDE
The ‘you-attitude’ is writing style that emphasizes readers rather than the writer.
POSITIVE EMPHASIS
Tone, Power, Politeness
Tone is the implied attitude of the writer toward the reader. If the words of a document seem condescending or rude, tone is a problem.


Norms for politeness are cultural and generational.

PAMELA UMALI
DANNIELYN BUENVIAJE
KATHLEEN LI
JETHRO VILLA

GROUP 7 - ORGACOM
Is a way of looking at things. Sometimes negatives are needed to make people take a problem seriously. And sometimes, negatives create a “reverse psychology” that makes people look favorably at your product.

Five techniques in creating positive emphasis
1.) Avoid negative words and words with negative connotations.

2.) State information positively. Focus on what the reader can do rather than on what you won’t or can’t let the reader do.

3.) Justify negative information by giving a reason or linking it to a reader benefit.

4.) If the negative is truly unimportant, omit it.

5.) Put the negative information in the middle and present it compactly.
Guidelines
1. Use courtesy titles for people outside your organization whom you don’t know well

2. Be aware of the power implications
of the words you use.

3. When the stakes are low,
be straightforward.

4. When you must give bad
news, consider hedging your
statement.
Full transcript