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Creating Goodwill: You-Attitude Positive Emphasis
Transcript of Creating Goodwill: You-Attitude Positive Emphasis
Building goodwill is a priceless commodity that individuals as well as businesses need to be successful
By creating a positive tone. A positive tone is established by projecting a “you attitude,” showing sincere interest in the reader, and focusing on positive ideas.
Creation of friendly atmosphere
Motivate the reader
Establishment of mutual trust
Can create favorable outcome even in a bad-news situation
Accomplishment of the goal of the letter
Enhance goodwill of the firm
The ‘you-attitude’ is writing style that emphasizes readers rather than the writer.
Tone, Power, Politeness
Tone is the implied attitude of the writer toward the reader. If the words of a document seem condescending or rude, tone is a problem.
Norms for politeness are cultural and generational.
GROUP 7 - ORGACOM
Is a way of looking at things. Sometimes negatives are needed to make people take a problem seriously. And sometimes, negatives create a “reverse psychology” that makes people look favorably at your product.
Five techniques in creating positive emphasis
1.) Avoid negative words and words with negative connotations.
2.) State information positively. Focus on what the reader can do rather than on what you won’t or can’t let the reader do.
3.) Justify negative information by giving a reason or linking it to a reader benefit.
4.) If the negative is truly unimportant, omit it.
5.) Put the negative information in the middle and present it compactly.
1. Use courtesy titles for people outside your organization whom you don’t know well
2. Be aware of the power implications
of the words you use.
3. When the stakes are low,
4. When you must give bad
news, consider hedging your