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OPEN INNOVATION

Group 8
by

Agata Krawiec

on 8 December 2014

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Transcript of OPEN INNOVATION

Can we reassure external innovators that their ideas will not be misappropriated?
Is the investment required by participants limited?
Can we attract
external people
and their knowledge?
Is the knowledge needed broadly dispersed?
Are outsiders likely to have access to unique knowledge?
Outbound or Inbound?
Inbound Open Innovation Framework
OPEN INNOVATION
Generation
Selection
Approval
contests
Communities
and markets
Innovation
tournaments
Internal
R&D effort
External
External
Internal
Idea generation
Idea selection
Are specific skills (not owned internally) required to select ideas?
Are the needs
changing rapidly?
Do external people have
unique knowledge
about customer needs?
9,999
SUPPORT
How does it work?
Research
Development
Firm boundaries
Market
Research projects
Firm boundaries
35% of innovation projects are inbound open innovation compared to 8% for outbound
Current
market
New
market
Agenda
1. Open Innovation Concept

2. Choosing a Method for Open Innovation

3. Framework Application

4. Key Take-Aways
Innovation
Open
Closed
Research
Development
Ideas
flow
Key Take-Aways
Open Innovation: porous firm boundaries; idea inflows and outflows.

Inbound: idea inflow from external players.

Outbound: idea outflow to external players.

Management decision: open idea generation, idea selection or both.

Management action: follow question sets to choose correct quadrant within framework.

Framework is flexible, not completely rigid.


YES
NO
Inbound Open Innovation Framework
Generation
Selection
Internal
R&D effort
External
External
Internal
2.
Choosing a Method for
Open Innovation
3.
Framework Application
External
Internal
vs.
External
Internal
vs.
Innovation
Open
Closed
Inbound
Outbound
Idea generation
Idea selection
Thank you!
YES
NO
Research projects
Full transcript