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Amanda Del Toro

on 27 September 2013

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Transcript of Entrepreneurship

What do entrepreneurs do?
one who organizes, manages, and assumes the risks of a business or enterprise

“a person who organizes and manages
enterprise, especially a business, usually with considerable initiative and risk.
How is a company born?
10 Steps:
1. Write a business plan
2. Get business assistance and training
3. Chose a business location
4. Finance your business
5. Determine the legal structure of your business
6. Register a business name
7. Get a tax identification number
8. Register for state and local taxes
9. Obtain business licenses and permits
10. Understand employer responsibilities
How to be successful
#1 tip: FIND A WAY
By: Amanda Del Toro
Fill the need
the real money multipliers
identify a need
Grow the company
take risks and make moves

learn from your actions

do it again
"Every time you want to make any important decision, there are two possible courses of action. You can look at the array of choices that present themselves, pick the best available option and try to make it fit. Or, you can do what the true entrepreneur does: Figure out the best conceivable option and then make it available." -Jon Burgstone
Why do entrepreneurs fail?
No written plan
No revenue
Little knowledge of market
Unable to execute
Early give in
too little/big risk
24 Steps to succeed
The Johnsons
born: April 8, 1946 in Hickory, Mississippi

history major at U of I
master's degree from Princeton
first African-American billionaire
Robert Johnson
Sheila Johnson
born: January 25, 1949 in McKeesport, Pennsylvania
Met at orientation
full music scholarship to U of I
First African-American female billionaire
fell in love
Got married
Magazines & radio but no TV
Bob met John Malone
$500,000 loan
- Malone with 20% and Johnson with 80%
Malone's tip: increase revenues and keep costs low

Launched in 1980
Initially only broadcasted for 2 hours a week
1991: first black-controlled company to be listed on the New York stock exchange
Continuing the entrepreneurship...
- started RLJ Companies

- acquired the Charlotte Bobcats
(first black-owned NBA franchise)

- created Salamander Hospitality

- Vice Chairman of Monumental Sports & Entertainment

- majority owner of the Washington Mystics WNBA franchise
Fun Facts & Quotes
Life Lessons
1. Surround yourself with people who challenge you

2. Accept the challenges that come your way and meet them head-on

3. Strive for excellence and have a spirit of generosity
1. Who is your customer?
2. What can you do for your customer?
3. How do they acquire your product?
4. How do you make money off your product?
5. How do you design and build your product?
6. How do you scale your business?
Shows started changing...and not for the better
Recognize These?
Our Voices
BET News
Grew more explicit, Sheila was disenchated

Network sold to Viacom for $3 billion

Johnsons divorce
BET Nightly News
Started showing rap shows and music videos degrading women and African Americans themselves
Is it okay to fail?
incorporating good leadership tactics

From Bob's perspective:
From Sheila's perspective:
What happened?
- Sheila Johnson
Full transcript