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Galletas Chaplin

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by

Rodrigo Mengoni

on 4 July 2014

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Transcript of Galletas Chaplin

Galletas Chaplin
Competencia Directa
Competencia Indirecta
Compilación
Concepto Central Creativo
Concepto Central Creativo
Apariencia del Contenido (antes)
Empaque (antes)
Posicionamiento Deseado
Campaña de Lanzamiento
Ampliar mercado
Alcanzar nuevos consumidores
Objetivos de Mercado
Mercado no masivo (P.O. determinado)
Objetivos de Comunicación
Dar a conocer la nueva imagen del producto
Descripción del Producto
Posicionamiento
Contenido
Público Objetivo
Concepto Central Creativo
Logo de la Marca (antes)
Brief publicitario:
Marca: Galletas Chaplin
Situación de partida
Objetivos de Marketing
Objetivos de Comunicación
Público Objetivo
Agencia Publicitaria
"Aurea Proporción"
Logo de la Marca (nuevo)
Apariencia del Contenido (nuevo)
Empaque (ahora)
Full transcript