Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Frog's Leap 2
Transcript of Frog's Leap 2
Within the Next 5 Years
Become involved with community
Sell solar power
Partnership with other LEED Wineries
Move portion of 80% of sales to retailers other than restaurants
LEED certified sustainable companies that share Frog’s Leap ideas.
Le Grenouille Rougante
Brand Differentiation and Variety
The Triple Bottom Line
Before 174.00 a month after 215.00 a month and increase of 23.6%
Before 225.00 a month after 255.00 a month an increase of 13.3%
Small Business has an 18% increase overall on average
Tax Credit for less then 25 employees
2010-2013 get a 35% tax credit
2014 and after get 50% tax credit
Affordable Healthcare in California
Sales & Distribution
Summary of Problems
, Wine Knowledgeable (20.9%)
, Knowledge Seeking (22.3%)
, Highly Knowledgeable (19.0%)
, Enjoyment Oriented (20.9%
Most likely current Frog’s Leap customers
Eager to take suggestions and try new things
No “safe set” of brands
Brand loyalty possible for experimental brands
Drink wine for enjoyment
Purchasing behavior reflects the event
Sometimes spontaneous wine buyers
Packaging and labeling of the bottles influences decision
Attracted to “concept” brands
National retail wineries
E & J Gallo
The biggest Family Owned Winery in the World
Founded in 1933
Holds 25 of the Winery Industry Market Share
Jackson Family Farms
One of the biggest Wineries in the World
Founded in 1982
Wants their wine in every retail store in the world
Green Sustainable Winery in California
Founded in 1921
Makes orders on demand 4 times a year
Health Care for all employees
Ensure employment all year round
Gives to charitable causes and non-profit organizations
Gallo Center for the Arts in Modesto
Looks to invest in innovative ways that improve people lives
Focus on three aspects for people the importance of family, stewardship of the land and an honest representation of wine.
Supports more than 40 community organizations, The Red Cross, United Way and The Boys & Girls Clubs among them
$500,000 donation to the Sonoma County Justice Center for victims of domestic violence
$3 million to the University of California
Supports Local farmers and the surrounding people to the vineyard
Pacific Gas & Electric Company. E&J Gallo Winery: Integrated case Study, Energy Efficiency and Demand Response. Retrieved from http://www.pge.com/includes/docs/pdfs/mybusiness/energysavingsrebates/demandresponse/cs/Wineries_Gallo_Integrated_CaseStudy.pdf
Pacific Gas & Electric Company. (2013, March). Energy Efficiency at Gallo Vineyards: Conserving Water and Energy in the Vineyard. Retrieved from http://www.sustainablewinegrowing.org/docs/Gallo_CaseStudy.pdf
Covered California. Fact Sheet Small Business Tax Credit: Tax Credits Make Providing Employee Insurance More Affordable. Retrieved from https://www.coveredca.com/PDFs/English/Covered_California_Small_Business_Tax_Credit_fact_sheet_English.pdf
E. & J. Gallo Winery Acquires U.S. Distribution Rights for Brancaia Award-Winning Tuscan Wines Added to Gallo Portfolio on April 1st. Retrieved from http://www.prnewswire.com/news-releases/e--j-gallo-winery-acquires-us-distribution-rights-for-brancaia-145213645.html
Market Line. (2013, January 1). E. & J. Gallo Winery - SWOT, Strategy and Corporate Finance Report. Retrieved from http://www.marketresearch.com/MarketLine-v3883/Gallo-Winery-SWOT-Strategy-Corporate-7384580/
(2010, February 23). New Jackson Family Wines Distribution Center Serves Up Energy Savings. Retrieved from http://www.environmentalleader.com/2010/02/23/new-jackson-family-wines-distribution-center-serves-up-energy-savings/
(2009, December 22). Jackson Family Wines Pilot Reduces Water Use 70%. Retrieved from http://www.environmentalleader.com/2009/12/22/jackson-family-wines-pilot-reduces-water-use-70/
(2013, November 9). Kendall-Jackson Wine Estates. Retrieved from http://www.princeofpinot.com/winery/1336/
Fish, Tim. (2012, November 15). The House That Jess Jackson Built: The family behind California wine giant Kendall-Jackson looks to the future without its founding force. Retrieved from http://www.winespectator.com/magazine/show/id/47406
Frogs Leap Winery. Retrieved from http://www.manta.com/c/mmf6xqp/frog-s-leap-winery
Parducci Wine. Retrieved from http://www.manta.com/c/mmn3r0j/parducci-wine
Belz, FM and Peattie, K. (2012). S
ustainability Marketing: A Global Perspective.
New York: Wiley Publishing.
Thompson, A, Peteraf, M,, Gamble, J, and Strickland, A. (2014). Crafting and Executing Strategy (19th ed.). USA: McGraw Hill Education.
Gillinsky,A. (2012). "Frog's Leap Winery in 2011--the Sustainablility Agenda." in Crafting and Executing Strategy (19th ed.). USA: McGraw Hill Education.
60% Maybe Green
Social aspect improvement