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Valentine´s Day

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by

Raquel Arana

on 20 February 2014

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Transcript of Valentine´s Day

advertising
just a little history
From the 3rd Century on...
sales:
58%
I´m bankrupt !!!
Today is Tuesday, February 18th, ...
Valentine´s Day
my own (private) experience
Valentine...
Who was he?
my personal experience:
2 round tickets 93 x 2 = 186 €
love...
or just consumerism?...
consequences in marketing and sales
Which is Valentines´ commercial effect??
nowadays...
love is in the air...
Spain:
40% did not give a present
20%
30%
U.S.:
on average $130,97 each
romantic room per night 120 €
2 tickets 79 x 2 = 158 €
romantic dinner = 120 €
several taxis = 30 €
several (?) drinks = 40 €
... 654 € !!!

3 days!
meals, dinners, taxis, beers...
shopping spree...
I´m in love...
on average 82 €
romantic getaway to Madrid
Valentine´s Day:
An investment in Love...

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