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Advertising

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by

Samara Heavrin

on 18 September 2013

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Transcript of Advertising

Advertising says to people,

"
Here's what we got.
Here's what it will do for you.
Here's how to get it.
"

What is
Advertising
?
What are types
of advertising?

5 Things you need to create a successful ad:
Why do
people advertise?

To create
Imagewest, founded in 2004, is a student-run advertising and public relations agency at Western Kentucky University and is part of the school of Journalism and Broadcasting.
Each semester students compete for 10-12 positions such as:
PR Coordinator
Account
Executive
Graphic Designer
Broadcast
Coordinator
Web
Designer
Imagewest
has worked with over
200
clients
including local, regional
national, and international
organizations.
Goals at
Imagewest
Gain real-life
experience
Apply principles, skills, and theories taught in the classroom.
Develop skills and enhance their portfolio.
Imagewest provides services such as:
Branding
Consulting
Communications
Event Planning
Graphic Design
publicity
Research
Social Media
Strategic Planning
video production
Web Design
Writing
-Leo Burnett
ad-ver-tis-ing
noun

1. the activity or profession of
producing advertisements
for commercial products or
services.
ad-ver-tise
verb
1. describe or draw attention to
(a product, service, or event)
in a public medium in order to
promote sales or attendance.
How you
sell an idea!

Broadcast
Print
Signs
Specialty
Internet
BRAND
awareness
What makes people
notice advertisements?
A Catchy Slogan
Color
Artwork
Bold Headline
Photo of someone
Words that evoke an emotion
Ad Terminology
Copy
All spoken words or written text in an advertisement.
Logo
A brand name, publication title, or the like, presented in a special lettering style of typeface and used in the manner of a trademark.
Trademark
Icon, symbol, or brand name used to identify a specific manufacturer, product, or service.
Brand Name
Name used to distinguish one product from its competitors. It can apply to a single product, an entire product line, or even a company.
Slogan
A catch phrase or small group of words that are combined in a special way to identify a product or company
Creating a Print Ad
What is the most important point you want to get across?
Name of the business
Location/Phone number
Specific product
Special Sale Price
Service
How can you best emphasize the point?
Sketch
Catchy Wording
Large, bold lettering
What other information is needed in the ad?
Hours Open
Business Name
Location/Phone number
How can you arrange the information to be eye catching?
An effective ad is easy to read and catches your eye. Use only black pen because blue ink, colored markers, or pencil lead cannot be reproduced.
When you have finished the ad...
Proofread
Is your point emphasized?
Is all necessary information included?
Would this ad grab your attention?
Headline
Needs to STOP the reader. The purpose of the headline is to get the reader's attention and give information. Avoid single word headlines. It should state a benefit to the reader that will answer 2 questions:
Why should I buy at your store?
Why should I buy now?

Illustrations
This can be in the form of a drawing, cartoon or bold lettering. Helps to capture attention of reader and identify subject of a advertising message.
Copy
Gives facts about the featured item or service. Use descriptive adjectives to paint a visual picture.
Logo
An awesome...
Signature
Store name, address, phone, business hours. It's always better to use the store name as a closing statement in the ad. Avoid putting store name as a headline.
Example of a great ad
Full transcript