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Transcript of Advertising
Here's what we got.
Here's what it will do for you.
Here's how to get it.
What are types
5 Things you need to create a successful ad:
Imagewest, founded in 2004, is a student-run advertising and public relations agency at Western Kentucky University and is part of the school of Journalism and Broadcasting.
Each semester students compete for 10-12 positions such as:
has worked with over
including local, regional
national, and international
Apply principles, skills, and theories taught in the classroom.
Develop skills and enhance their portfolio.
Imagewest provides services such as:
1. the activity or profession of
for commercial products or
1. describe or draw attention to
(a product, service, or event)
in a public medium in order to
promote sales or attendance.
sell an idea!
What makes people
A Catchy Slogan
Photo of someone
Words that evoke an emotion
All spoken words or written text in an advertisement.
A brand name, publication title, or the like, presented in a special lettering style of typeface and used in the manner of a trademark.
Icon, symbol, or brand name used to identify a specific manufacturer, product, or service.
Name used to distinguish one product from its competitors. It can apply to a single product, an entire product line, or even a company.
A catch phrase or small group of words that are combined in a special way to identify a product or company
Creating a Print Ad
What is the most important point you want to get across?
Name of the business
Special Sale Price
How can you best emphasize the point?
Large, bold lettering
What other information is needed in the ad?
How can you arrange the information to be eye catching?
An effective ad is easy to read and catches your eye. Use only black pen because blue ink, colored markers, or pencil lead cannot be reproduced.
When you have finished the ad...
Is your point emphasized?
Is all necessary information included?
Would this ad grab your attention?
Needs to STOP the reader. The purpose of the headline is to get the reader's attention and give information. Avoid single word headlines. It should state a benefit to the reader that will answer 2 questions:
Why should I buy at your store?
Why should I buy now?
This can be in the form of a drawing, cartoon or bold lettering. Helps to capture attention of reader and identify subject of a advertising message.
Gives facts about the featured item or service. Use descriptive adjectives to paint a visual picture.
Store name, address, phone, business hours. It's always better to use the store name as a closing statement in the ad. Avoid putting store name as a headline.
Example of a great ad