reACTor

Laying the Foundation

And Why Now is the Time to Launch It

"Play The News"

Now

Then

Mobile News Meets Mobile Gaming

How times have changed...

1 in 17: tablet

1 in 5 globally

Over 1/2 of US population owns a smartphone

Most read item in NY Times in 2013:

Dialect Quiz

Sources:

Pew Research's Smartphone Ownership 2013

BusinessInsider

Image of mobile devices: Telefónica Deutschland via flickr

Gaming is king

within 3 days of publishing

Sources:

Pew Research's State of the News Media 2013

Entertainment Software Association's Industry Facts

Distimo's Games: King of the Mobile Eco-System

Why would news outlets be interested?

NY Times spent $70 million in advertising

BBC spent £68.7 million in advertising

Amplifying news reach

Augmented Activism

reACTor will close the gap

Mobile game that encourages activism around stories you care about

Example

News item

Actions you can take

Linking news to actions

You can see what's going on around you & what you can do about it

Get points for acting on the news

Challenge friends to join you

Meet the Team & Advisors

*Fulbright Alum

Maybe you can hire... the R team

+ + =

The Problem

Josephine Dorado*

Fulbright NY Chapter President

& Concept Director

Derek Gildea

Game Designer & US Institute of Peace Associate

Jeremy Pesner

Technology Policy Analyst, Game Expert

Social Innovation Fellow at StartingBloc

Myriad of efforts

Flurries of activity

People want to help but are not sure how

Online Activism

Samantha Barry

Social Media Producer at BBC

Jessica Dheere

Co-Founder of @SMEx

Kara Andrade*

Ashoka Fellow & Journalist

Philip Lyon*

Fulbright NCAC Chapter Past President,

Business Development at Al Jazeera America

Trevor Knoblich

Digital Director at

Online News Association

Adam Ellick*

New York Times Journalist, Member of Innovation Committee

It's pretty sweet

Different tools, foci, stakeholders

Stop Online Piracy Act (SOPA)

Japan Earthquake Relief

There is currently no overarching service or structure

that represents the future of Internet activism.

Philippines Relief

Hurricane Sandy

All of these initiatives were only possible

with this timeframe and scale because of the Internet

"Use the Internet's Power to Make the World Suck Less."

-Alexis Ohanian, Without Their Permission

Presented by Josephine Dorado, Jeremy Pesner