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Copy of PUBLIC RELATIONS

The Public Relations explains that creating good relations with your audiences/customers will make a good impression or good image to your business and organizations. This prezi simplifies the Public Relations using beautiful visuals.
by

on 3 November 2013

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Transcript of Copy of PUBLIC RELATIONS

let's discuss it.
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "public."
p
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A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.

Depending on the nature of the client's work, these public could include:
who are the ...
Public?
to inform
to communicate
to the "public.
to make
good image
for business
to create a
good relation
so what is public relations?
physicists discovered cosmological redshift of light. (which is an optical Doppler-effect.)
they realized that stars out of our galaxy all suffer redshift, therefore they get further and further from us.
light also travels in time. so if we look at the stars, we can only see the past.
which states that at the very beginning, the whole universe was a single point, with extreme density and temperature,
then it started to expand rapidly (like an explosion), and the expansion is still going on for at least 13 billion years.
so they could model the
Big Bang theory
this was the state of singularity, where the number of dimensions are infinite. There was no space and no time.
MEASURING EFFECTIVENESS
OF PR
PERSONAL OBSERVATION AND REACTION.
MARKETING PUBLIC RELATIONS
interesting consequences
ARE YOU ENLIGHTEN NOW?
BASIC STEPS IN
so these are the ways of understanding public relations
we have all experienced the Doppler-effect: it's the phenomenon when an ambulance passes by you with its sirens turned on. The sound you hear when it approaches is different from the one when it departs.
r
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l
WHAT IS PR?
Public
Relations
online fans groups
parents of students
foreign citizens
students
members of the local community
voters
clients
potential
clients
members of
the media
-- the list is endless.
the public about the business.
"
APPROACHES
BUILDING MARKET PLACE EXCITEMENT BEFORE MEDIA ADVERTISING.
CREATING ADVERTISING NEWS WHEN THERE IS NO PRODUCT NEWS.
PROVIDING A VALUE ADDED CUSTOMER SERVICE.
DEFENDING PRODUCTS AT RISK AND GIVING CONSUMER REASON TO PURCHASE.
CUSTOMER RELATIONS
PRESS RELATIONS
STOCKHOLDER
RELATIONS
COMMUNITY RELATIONS
DISTRIBUTOR - DEALER RELATIONS
SUPPLIER RELATIONS
AREAS OF
PUBLIC RELATIONS
EDUCATIONAL RELATIONS
THE PUBLIC
GOVERNMENT RELATIONS
EMPLOYEE
RELATIONS
TRADE AND PROFESSIONAL RELATIONS
INTERNET - USER
RELATIONS
PUBLIC RELATIONS
PLANNING
DETERMINATION
OF THE
PROBLEM
ESTABLISHMENT
OF OBJECTIVES
IMPLEMENTATION
EVALUATION
LETS REPEAT.
MATCHING OBJECTIVES AND RESULTS.
THE TEAM APPROACH.
Personal observation and evaluation by one's superiors should occur at all levels of organization.
PERSONAL OBSERVATION AND REACTION:
MATCHING OBJECTIVES AND RESULTS:
Specific objectives designed to attain the overall communications objectives should be related to actions, activities, or media coverage.
THE TEAM APPROACH:
By using research principles and working together, the team develops and accomplishes goals.
MANAGEMENT BY OBJECTIVES.
PUBLIC OPINION AND SURVEYS.
AUDITS.
Executives and their managers act together to identify goals to be attained and the responsibilities of the managers.
MANAGEMENT BY OBJECTIVES:
PUBLIC OPINION AND SURVEYS:
Research in the form of public opinion surveys may be used to gather data to evaluate program goal attainment.
AUDITS.
Audits can be:
INTERNAL
EXTERNAL
TOPICS TO BE DISCUSS:
PUBLIC RELATIONS (DEFINITION)
AREAS OF PUBLIC RELATIONS PROGRAM
BASIC STEPS IN PUBLIC RELATIONS
MEASURING EFFECTIVENESS OF PUBLIC RELATIONS
SOME PR EXAMPLES
BEN & JERRY'S ICE CREAM
Full transcript