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Copy of PUBLIC RELATIONS
Transcript of Copy of PUBLIC RELATIONS
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "public."
A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.
Depending on the nature of the client's work, these public could include:
who are the ...
to the "public.
to create a
so what is public relations?
physicists discovered cosmological redshift of light. (which is an optical Doppler-effect.)
they realized that stars out of our galaxy all suffer redshift, therefore they get further and further from us.
light also travels in time. so if we look at the stars, we can only see the past.
which states that at the very beginning, the whole universe was a single point, with extreme density and temperature,
then it started to expand rapidly (like an explosion), and the expansion is still going on for at least 13 billion years.
so they could model the
Big Bang theory
this was the state of singularity, where the number of dimensions are infinite. There was no space and no time.
PERSONAL OBSERVATION AND REACTION.
MARKETING PUBLIC RELATIONS
ARE YOU ENLIGHTEN NOW?
BASIC STEPS IN
so these are the ways of understanding public relations
we have all experienced the Doppler-effect: it's the phenomenon when an ambulance passes by you with its sirens turned on. The sound you hear when it approaches is different from the one when it departs.
WHAT IS PR?
online fans groups
parents of students
members of the local community
-- the list is endless.
the public about the business.
BUILDING MARKET PLACE EXCITEMENT BEFORE MEDIA ADVERTISING.
CREATING ADVERTISING NEWS WHEN THERE IS NO PRODUCT NEWS.
PROVIDING A VALUE ADDED CUSTOMER SERVICE.
DEFENDING PRODUCTS AT RISK AND GIVING CONSUMER REASON TO PURCHASE.
DISTRIBUTOR - DEALER RELATIONS
TRADE AND PROFESSIONAL RELATIONS
INTERNET - USER
MATCHING OBJECTIVES AND RESULTS.
THE TEAM APPROACH.
Personal observation and evaluation by one's superiors should occur at all levels of organization.
PERSONAL OBSERVATION AND REACTION:
MATCHING OBJECTIVES AND RESULTS:
Specific objectives designed to attain the overall communications objectives should be related to actions, activities, or media coverage.
THE TEAM APPROACH:
By using research principles and working together, the team develops and accomplishes goals.
MANAGEMENT BY OBJECTIVES.
PUBLIC OPINION AND SURVEYS.
Executives and their managers act together to identify goals to be attained and the responsibilities of the managers.
MANAGEMENT BY OBJECTIVES:
PUBLIC OPINION AND SURVEYS:
Research in the form of public opinion surveys may be used to gather data to evaluate program goal attainment.
Audits can be:
TOPICS TO BE DISCUSS:
PUBLIC RELATIONS (DEFINITION)
AREAS OF PUBLIC RELATIONS PROGRAM
BASIC STEPS IN PUBLIC RELATIONS
MEASURING EFFECTIVENESS OF PUBLIC RELATIONS
SOME PR EXAMPLES
BEN & JERRY'S ICE CREAM