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The ALS Ice Bucket Challenge
Transcript of The ALS Ice Bucket Challenge
Robert Downey Jr.
Jesse Tyler Ferguson
& Zac Efron
Total Money raised:
$79.7 million since July 29th
All Stats Courtesy of
Number of Donors:
Amount raised in the same period last year:
to see celebrities
also sometimes known as Lou Gehrig's Disease
ALS Ice Bucket Challenge
(Golfer from Florida)
He was responding to a challenge from a friend who told him:
July 15th, 2014
because his cousin suffered from the disease.
"pour ice over your head and I'll donate to the charity of your choice. "
He then challenged
His brother, Dan, was one of the first people to take the challenge to a new level:
Eventually the challenge
Pat and his network spread the word until it reached former college baseball player,
With help from philanthropist
Corey tragically passed away in
a diving accident on August 16th.
Like Julian Edelman
of the New England Patriots...
After Pete took up the challenge, it soon spread to athletes all over Boston...
And we mean
started to really
From here the challenge inevitably spread to Tom's wife, and a new world of celebrity.
It spread to Justin Timberlake
via Boston too.
and soon after the whole New England Patriots Franchise was taking the challenge
The Patriots challenged other franchises
What is ALS?
5-10% of the time ALS is inherited from a direct relative
90-95% of the time, there are no clear factors for the onset of ALS
ALS is most common amongst white males, non-hispanics, and those aged 60-69
That's about 4 people in every 100,000
Currently around 12,000 people in the US have a definitive ALS diagnosis
Who does it affect?
Symptoms spread from one part of the body (usually an arm or leg) to others.
Other facts you should know:
Slowly the body looses control over all muscles. Patients can't eat, speak, walk, or talk without assistance.
ALS is not contagious.
ALS can strike anyone.
Although the life expectancy of an ALS patient averages about two to five years from the time of diagnosis, this disease is variable and many people live with quality for five years and more. More than half of all patients live more than three years after diagnosis.
About twenty percent of people with ALS live five years or more and up to ten percent will survive more than ten years and five percent will live 20 years. There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.
ALS occurs throughout the world with no racial, ethnic, or socioeconomic boundaries.
Riluzole, the first treatment to alter the course of ALS, was approved by the FDA in late 1995. This antiglutamate drug was shown scientifically to prolong the life of persons with ALS by at least a few months. More recent studies suggest Riluzole slows the progress of ALS, allowing the patient more time in the higher functioning states when their function is less affected by ALS.
Reports from three separate patient databases described long range experience with Riluzole. All three reports suggest a trend of increasing survival with Riluzole over time.
5000 and 6000
Heart disease: 596,577
Chronic lower respiratory diseases: 142,943
Alzheimer's disease: 84,974
Influenza and Pneumonia: 53,826
Nephritis, nephrotic syndrome, and nephrosis: 45,591
How common is
Number of deaths for leading causes of death in the US (2011):
Tonight Show with
(and a bunch of Facebook employees)
Julia Louis Dreyfuss
& Jamie King
Chloe Grace Moretz
& Wilmer Valderama
any ice cube
Click or tap
taking the challenge!
reached ALS activist -
Pat Quinn and his movement:
Quinn for the Win
Most likes for #icebucketchallenge posts on the 19th of July
@leomessi 462,181 Likes
@itsashbenzo 318,854 Likes
@katyperry 277,422 Likes
Most likes for #icebucketchallenge on the 20th of July
@zacefron 232,036 (it’s actually Robert Pattison in the video)
How hopping on a viral bandwagon can help your brand:
Topshop Employees - July 20 - 59,033 Likes
MTV - July 24 - 23,431 Likes
Nike CEO, Mark Parker - July 19 - 113,645 Likes
Michael Kors - July 24 - 53,835 Likes
Stefano Gabbana - July 24 - 19,540 Likes