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Transcript of Koyo Jeans
External business environment of Hong Kong
Hong Kong is one of the Special Regions of the People’s Republic of China.
Hong Kong dollar and US dollar is freely converted
Hong Kong has a free port – no custom tariffs on imports or exports.
Clothing industry 3rd largest manufacturing industry in Hong Kong
VP - Marketing
External Micro Environment Hong Kong
Threat of new entrants:
Many of upcoming designers in Hong Kong
Bargaining power of suppliers:
Hong Kong clothing manufacturers have set up production factories in different countries
Threat of substitutes:
US and Europe have outsource from developing countries such as India and Bangladesh for exports making Hong Kong very competitive. So Hong Kong have reallocated to those developing countries for their low-end products
Rivalry among competitors:
Attention to the market so establish foreign brands are bringing in their flagships to Hong Kong
External Macro Environment Hong Kong
External micro enviornment of China
-diverse number of brands “Heavy shoppers of Brand A are likely also the heavy shoppers of Brand B”
rise in costs
cultural roots & traditions
-GUCCI; Strong local management,
effective pricing strategy, Targeted merchandising strategy,
External Macro Environment China
US$10 billion 2009 – US$27billion 2015
30% of market growth
brand to fit consumer
Consumers comfortable with Ecommerce
Global Fashion trends
opaque & inconsistent
intellectual property rights
External analsis of Koyo Jeans - China
Zhongshan suit > modernization > largest fashion market
320 designers & 350 fashion brands
By Benoite, Bollie, Shivana and Yashwini
Who are Koyo Jeans?
External Analysis: China, Hong Kong and Singapore
Internal Analysis: Value Chain Analysis
- SWOT Analysis
Who are Koyo Jeans