Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Koyo Jeans

No description
by

Benoite Bernice Aneno

on 15 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Koyo Jeans

Koyo Jeans
External business environment of Hong Kong
Hong Kong is one of the Special Regions of the People’s Republic of China.
Hong Kong dollar and US dollar is freely converted
Hong Kong has a free port – no custom tariffs on imports or exports.
Clothing industry 3rd largest manufacturing industry in Hong Kong

VP - Marketing
Name
Name
External Micro Environment Hong Kong
Threat of new entrants:
Many of upcoming designers in Hong Kong

Bargaining power of suppliers:
Hong Kong clothing manufacturers have set up production factories in different countries

Threat of substitutes:
US and Europe have outsource from developing countries such as India and Bangladesh for exports making Hong Kong very competitive. So Hong Kong have reallocated to those developing countries for their low-end products

Rivalry among competitors:
Attention to the market so establish foreign brands are bringing in their flagships to Hong Kong

External Macro Environment Hong Kong
External micro enviornment of China
Buyer:
-diverse number of brands “Heavy shoppers of Brand A are likely also the heavy shoppers of Brand B”
Supplier:
rise in costs

Competitors:
cultural roots & traditions
-GUCCI; Strong local management,
effective pricing strategy, Targeted merchandising strategy,
Substitutes:
online shopping
New Entrants:
Market restrictions
External Macro Environment China
Political:
Exchanging technology

Economical:
US$10 billion 2009 – US$27billion 2015
30% of market growth

Socio-cultural:
brand to fit consumer

Technological:
Consumers comfortable with Ecommerce
consumers cautious

Environtmental:
Global Fashion trends
Legal:
opaque & inconsistent
intellectual property rights


External analsis of Koyo Jeans - China
Fashion industry:
Zhongshan suit > modernization > largest fashion market
320 designers & 350 fashion brands
Koyo Jeans
By Benoite, Bollie, Shivana and Yashwini
Contents
Who are Koyo Jeans?
External Analysis: China, Hong Kong and Singapore
Internal Analysis: Value Chain Analysis
- SWOT Analysis
Conclusion
References

Who are Koyo Jeans
Full transcript