Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Visa Sponsorship Case Analysis

No description
by

Annemarie Blanco

on 19 November 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Visa Sponsorship Case Analysis

Visa Sponsorship Case Analysis
External Analysis
Internal Analysis
Research and Development
Overview of the Case
History
First Modern Bank Credit Cards (1950s)
By Jared Austin and Annemarie Blanco
SWOT Analysis
Internal Strengths and Weaknesses
Matrix
External Opportunities and Threats
Tactics- Movement in Markets
Management Characteristics
Visa's Brand (1970s)
Global Recognition
Olympic Games Partnership
Cultural Environment
Policy Landscapes
Economic and Technological Forces
Visa
External layout
Internal layout
SWOT Analysis
Future Forecast
Future Forecast
Review at International Headquarters
Partnerships
Sponsorships
So what has Visa done since 2002?
Operating Organizations
Strengths and Weaknesses
Vision
Mission
Core Competency
Financial Status
Visa continues to be the global leader in retail electronic payments.
Internal Analysis
NOW
Evolution of Mission Statement
"Be the best way to pay and be paid"
"for everyone, everywhere"
Key Personnel
Changes
Appointed new CEO Charles Scharf in 2012.
Company structure
changes
In 2008, Visa transitioned from a membership based organization to a publicly traded company.
Racking in $17.9 Billion in capital, it became the largest Initial Public Offering in US History at the time.
New Business Model
The transition to IPO changed internal company structure creating a 'centralized marketing structure.'
High Profile Sponsorships
Since 2002, Visa has maintained official sponsorship with the Olympic Games, Paralympic Games, FIFA and NFL.
Company Values
Athletes First Mentality
Creation of Team Visa Athlete Program
innovation
Technological strides
Financial Football
An educational video game with corresponding curriculum that teaches children the importance of financial responsibility.
Core competency
Creative Durability
The 2008 Beijing Olympics brought the introduction of real-time congratulatory marketing campaigns.
The campaign focus for the 2014 Sochi Games was user experience.
The 2014 Sochi Games also featured the first socially driven real-time congratulatory campaign with the Team Visa Mosaic.
Other examples of Visa's creativity include the NFL Fan Offers Program and FIFA Football Experience.
EXTERNAL ANALYSIS
NOW
Globalization through the Olympic Games
2008 Beijing Games
2010 Vancouver Games
2014 Sochi Games
TAGLINE: GO WORLD
TAGLINE: Everywhere You Want To Be
Key Market Changes
Emphasis on digital marketing platforms
2014 Sochi Games
Paid search campaign
Social media success
SWOT
Analysis
Strengths
Technological and marketing innovations
Market presence
Diverse portfolio
Weaknesses
Legal issues
Visa vs Genesco
opportunities
Alliances
Acquisitions
Expanding electronic market
Threats
Government Regulations
Intense Competition
Future
Extended partnerships
Global presence
Digital strategy
Discussion Question
Where do you think Visa has excelled and where have they faltered since the Case study?
Discussion Question
What sport markets do you think Visa should tackle next?
THank You FOr Listening!
THE END
Discussion Question
What is your view of Shepard's management style?
Discussion Question
Would you be more inclined to use the Visa brand knowing they sponsor the Olympic Games?
Full transcript