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Untitled Prezi

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by

Nico Lippold

on 26 May 2014

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Transcript of Untitled Prezi

Structure
Introduction
company and business
Products
target group
time / place
-> promotional Products
-> advertising
advertising targets
marketing objectives
advertising budget
the end
company and business
____________________
- founded 2008
- create individual and matchless perfume
- professional designed perfumes
- self-designed perfumes
PRODUCTS
______________
The new parfume line :
,,DECA"
DECA-WOMAN
by group 4
DECA-MAN
by group 4
cashmere wood
provence lavendel
calabrian bergamot
contains fragrant notes of:
________________________
notably because of the

fragrance !
fruity and flowery
A and flask :
elegant
space-saving
,,GRASSE"
+ Penetration Strategy,
the price should be 49,99€
+ Because of
high quality
sweet
stimulating
yet alluring
seductive
fragrance ->
winter season
____________
Ideal as a gift at Christmas time !!!
target group
___________
Time and Place
_____________
________
by group 4
+ advertising on the internet
+ television
+ woman magazine
+ billboards
(social media and homepage )
(magazine display)
(public places)
(commercial)
commercial
_________
-> in the evening
-> 20 - 30 sec.
-> possibility even after the news
advertising targets
_______________________________
published in Germany
"Bilder sagen mehr als tausend Worte"
"LIKE YOU" -> Arouse curiosity and remain in thought
scattering time
-> November - December
Due to the success in recent years
-> Christmas sales
The End
_______________
Thank

you
for your attention !

Sources
________
between 16-40 years
especially the female audience
("new female")
nevertheless also men
People who know
exactly what they want
TV-Commercial
______________________
Why !?
keeping pictures in mind
max. effect because of
Which channel ?
____________
Why ?
______
Time ?
______
advertising
TIME
advertising
PLACE
and
the
IDEA BEHIND
Any questions ???
?
foundation 2008
generate growth,expanded
and generated turnover
successful marketing concept
insolvency
easy
quick
comfortable
________________________
contains fragrant notes of:
white musk
cassis flower
blue cedar
transformation of the modern woman
,,naturally beautiful"
a feeling of
freedom
and
joy
no other comparable company
optimal product results => self-made fragrance
homepage is an important medium to reach this success
different ideas to reach people
increase market share
__________________
__________________
advertising budget




_____________________________
TV-Spots
120.000 €
_____________________________
placarding
60.000 €
_____________________________
Social Networks
5.200 €
_____________________________
magazines
_____________________________
total
Broadcasting
expected
865.200 €
> Broadcasting costs are dissimilar because of private and public TV stations.
The tariffs go from 40.000 to 80.000 € !
between 20.00 -
20.15 h in
November and
December
boost christmas
sales, because the turnover is much higher than the rest of the year

http://www.myparfum.de/
https://www.google.de/search?hl=de&site=imghp&tbm=isch&source=hp&biw=1920&bih=971&q=flacons&oq=flacons&gs_l=img.3..0i10j0j0i10j0l3j0i24l4.8488.9279.0.9349.7.7.0.0.0.0.187.645.2j4.6.0....0...1ac.1.45.img..2.5.454.xRzXQ6JTGXI#hl=de&q=flakons&tbm=isch&tbs=sur:fmc
https://www.google.de/search?hl=de&site=imghp&tbm=isch&source=hp&biw=1920&bih=971&q=flacons&oq=flacons&gs_l=img.3..0i10j0j0i10j0l3j0i24l4.8488.9279.0.9349.7.7.0.0.0.0.187.645.2j4.6.0....0...1ac.1.45.img..2.5.454.xRzXQ6JTGXI#hl=de&q=target+group&tbm=isch&tbs=sur:fmc
https://www.google.de/search?hl=de&site=imghp&tbm=isch&source=hp&biw=1920&bih=971&q=flacons&oq=flacons&gs_l=img.3..0i10j0j0i10j0l3j0i24l4.8488.9279.0.9349.7.7.0.0.0.0.187.645.2j4.6.0....0...1ac.1.45.img..2.5.454.xRzXQ6JTGXI#hl=de&q=uhr&tbm=isch&tbs=sur:fmc
http://www.vodafone-iptv.de/free-tv-fernsehsender
https://www.google.de/search?hl=de&site=imghp&tbm=isch&source=hp&biw=1920&bih=971&q=stichpunkte&oq=stichpunkte&gs_l=img.1.0.0j0i24l9.32480.34093.0.35672.11.9.0.2.2.0.220.1304.1j7j1.9.0....0...1ac.1.45.img..2.9.973.xYb0GzcPauE#hl=de&q=litfa%C3%9Fs%C3%A4ule&tbm=isch
marketing aims
____________
penetration strategy
49,99 €
a contrast to the summer
600.000 €
50.000 €
(25 000)
20 sec.
( 2x )
the creation of fragrance will fit better than another conventional.
o
o
As a result:
the company MyParfum gains customers from other companies
stable place in the market and close a gap in the market
o
further aims are the permanent customers loyalty and an increase in product usage
Full transcript