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Match.com: Millions of Possibilities to Meet Your Match

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Heather Bray

on 30 March 2011

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Transcript of Match.com: Millions of Possibilities to Meet Your Match

Match.com: Millions of Possibilities to Meet Your Match Heather Bray, Heather Cichy, Kenneth Damron,
Amanda Dennis, Candace Ewers Facts of Online Dating History
Is this a new concept?
Overview of Online-dating
1/5 singles have gone on a date with someone they met online
1/5 singles are currently in a relationship with someone they met online
Created in 1995
In 4th quarter 2010 had 1,789,000 paying members
Counted for 30% of all marriages from online dating.
4th quarter 2010 revenue =$108.3 million Uncertainty Reduction Theory Relationship Development

Uncertainty Reduction Theory (Berger and Calabrese)

When strangers meet, their primary focus is on reducing their levels of uncertainty in the situation. Their levels of uncertainty are located in both behavioral and cognitive realms. That is, they may be unsure of how to behave (or how the other person will behave), and they may also be unsure what they think of the other and what the other person thinks of them. Uncertainty occurs at the individual and the relational levels.
Uncertainty Reduction Theory
in Online Dating Uncertainty Reduction Theory
in Online Dating Uncertainty in Online dating sites
Uncertainty leads to information-seeking behavior
Uncertainty reduction strategies
Information-seeking and self-disclosure online
Privacy Concerns
Internet experience Social Penetration Theory Relationship Development

Social PenetrationTheory (Altman and Taylor)

Interpersonal relationships evolve in some gradual and predictable fashion. Penetration theorists believe that self-disclosure is the primary way that superficial relationships progress to intimate relationships. Although self-disclosure can lead to more intimate relationships, it can also leave one or more persons vulnerable. Social Penetration Theory
in Online Dating Relationship development happens gradually and predictably. Social Penetration Theory
in Online Dating Self Disclosure helps a relationship progress
Deepen relationships and vulnerability Social Penetration Theory
in Online Dating Self-disclosure with profile
Intimacy Exchange of e-mails are all more intimate than the last
Self-disclosure in e-mails leads to progression of intimate relationship
Examples Social Exchange Theory Relationship Development

Social Exchange Theory (Thibaut and Kelley)

The major force in interpersonal relationships is the satisfaction of both people's self-interest. Self-interest is not necessarily bad and can actually enhance relationships. Interpersonal exchanges are analogous to economic exchanges where people are satisfied when they receive a fair return on their expenditures. Social ExchangeTheory
in Online Dating “Marriage Market”Reward vs. CostsGiven Matrix, Effective Matrix, Dispositional MatrixExamples Works Cited Gibbs, J. L., Ellison, N. B., & Lai, C. (2011). First Comes Love, Then Comes Google: An Investigation of Uncertainty Reduction Strategies and Self-Disclosure in Online Dating. Communication Research, 38(1), 70-100. doi:10.1177/0093650210377091 Heino, R. D., Ellison, N. B., & Gibbs, J. L. (2005). Are We A 'Match'? Choosing Partners in the Online Dating Market. Conference Papers -- International Communication Association, 1-37. Retrieved from EBSCOhost. http://www.datingsitesreviews.com/staticpages/index.php?page=Match-com-Statistics-Facts-History
In Conclusion... Rosen, LD., Cheever , NA., Cummings, C., & Felt, J. (2008). The impact of emotionality and self-disclosure on online dating versus traditional dating. Computers in Human Behavior, 24(5), 2124-2157.
West, Richard. Turner, Lynn H.. (2007). Introducing communication theory. New York, NY: Mcgraw-hill.
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