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Social Media Campaign

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by

Bailee Jones

on 22 April 2015

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Transcript of Social Media Campaign

Why should YOU join Haxtun FBLA?
Twitter:

Twitter
Short phrases
Pictures
Promotion and Outreach
Stay Informed
Raise awareness of organization
Hashtags
Social Media Campaign
By: Bailee Jones, Madison Anderson, and Elise Atkins
Future Business Leaders of America
Student club focused on business education
Only requirement is to be enrolled in a business class at Haxtun
Known for winning at State and National levels
What is Haxtun FBLA?
The Recruiting Blitz
Twitter
Calendar
Pictures
Links to other social media
Community Involvement
Facebook
Excitement
Friends
Field trips
Leadership conferences
Competition
Business skills
Facebook
Instagram
Pinterest
Pinterest
Pin Topics
Create Boards
Form Ideas

Instagram
Pictures
Flipagrams
Districts, State, Nationals, etc.
Pin FBLA related topics
2 weeks before Recruitment Night
Twitter:
One week before recruitment night. . .
Stirred up their excitement
The day of the recruitment. . .
At the event:
"Can't wait to see you!"
"Have fun tonight!"
Remind them of the time and place and what to bring
One day after recruitment event . . .
Followed up with:
Greetings
Pictures of event
Stay connected
The All Important Calender
Planning tool
Social medias synchronized
Delegate work assignments
Keeps workers informed
Build interest in the commitment event
One month from Recruitment Night
Pinterest:
Two freshmen will take home a prize! Will it be you? #RecruitmentNight #HaxtunFBLA
Instagram:
Officers having fun with FBLA
Facebook:
Reminder of event
Pinterest:
Pin a fun game and a motivational quote
Twitter:
Facebook:
Kept them informed

Posted more fun pictures

Continued to create interest
Pinterest:
Instagram:
All four social medias:
https://twitter.com/HaxtunFbla
Greet them
Enjoy fun activities
Explain FBLA
Increase interest
Results
Membership increased by 50%
90% of incoming freshmen joined
Positive results
Changes to improve
Like us on Facebook!
Copyright Information
Facebook, Pinterest, Instagram, and Twitter logos
Google Images
FBLA-PBL.org
https://www.facebook.com/pages/Haxtun-FBLA/494301454042426?ref=bookmarks
https://www.pinterest.com/haxtunf/
http://instagram.com/haxtun_fbla/
Call to all freshmen
#RecruitmentNight
Facebook:

Invitation to event
Instagram:
Picture of past events
Full transcript