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Statistics Project- Social Media

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by

Sussette Rodriguez

on 21 April 2015

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Transcript of Statistics Project- Social Media

Project
Education
Social Media
Purpose
Conclusion
Majors:
Variables:
Population:
Independent:
The number of purchases they have made from companies advertised on social media sites in the past month.

Dependent:
The number of times they checked their social media accounts within the past 3 hours and 24 hours.
50 Miami Dade College Students
Social media has a great impact on the purchases college students make.
Nicole Gonzalez and Sussette Rodriguez
Carmen Zheng
Social Media Stats
PLATFORMS
Social
#MathRocks
#SayWhat
Social Media Importance...

10 benefits of social media to business:
Increased brand recognition
Improved brand loyalty
More reasons to convert
Higher conversion rate
Higher Brand Authority
Increased Inbound Traffic
Decreased Marketing Costs.
Better Search Engine Rankings
Richer Customer Experiences
Improved Customer Insights
Social media marketing, when done right, can lead to more customers, more traffic, and more conversions

Hypothesis
Facebook provides a way to connect to your fans, followers, and customers. As the reigning largest social media site worldwide, this is where you can engage most of your followers
Twitter is all about updates. Quick, short, and to the point. Hashtags connect the trend to you.
With any camera or phone, businesses can develop their brand image by posting to Instagram.
Does Social Media make a Difference in the business world?

What are College Students Saying?

According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.

Mass Communications
Business Administration - Marketing
Find ways to...
Attract more customers and keep the businesses afloat
With social media, companies can get an immediate response and see what kind of things customers would
It’s a good marketing strategy using only a little or no money at all.
Social Media is the new face of journalism.
Everything covered in the news is also covered on social media.

Both rely heavily on each other for success
Essentially...
Data
Research Question:
Among students at Miami Dade College, is there a positive correlation between Social media and the purchases they make make?


Data Table

Sample size,
n: 50
Degrees of freedom:
48
Correlation coeff, r:
0.3185262
Critical r:
±0.2787103
P-value (two-tailed):
0.02417
Y= b0 + b1x:
Y Intercept, b0:
4.551166
Slope, b1:
0.1441057
Total Variation:
654.32
Explained Variation:
66.38662
Unexplained Variation:
587.9334
Standard Error:
3.499802
Coeff of Det, R^2:
0.1014589
Equation of the Regression Line:
Y=4.551166+0.1441057x
Correlation Coefficient (0.3185262) > Critical Value for α at a 0.05 confidence interval

Therefore, there is sufficient evidence to support that there is a positive, moderate correlation between the number of times students check their social media feeds and the number of advertisements they see.

Descriptive Statistics for Frequency of Social Media Updates v. Number of
Advertisements Seen in 24hrs

Made in the Past Month
Sample size, n: 50
Degrees of freedom: 48
Correlation coeff, r: 0.4296611
Critical r: ±0.2787103
P-value (two-tailed): 0.00185
Y Intercept, b0: 9.166586
Slope, b1: 1.894212
Total Variation: 3196.82
Explained Variation: 590.1607
Unexplained Variation: 2606.659
Standard Error: 7.36922
Coeff of Det, R^2: 0.1846087
Equation of the Regression Line: Y=9.166586+1.894212x
Correlation Coefficient (0.4296611) > Critical Value (0.2787103) for α at a 0.05 confidence interval

Therefore, there is sufficient evidence to support that there is a positive, moderate correlation between the
number of times students check their social media feeds and the number of purchases they made from
social media sites in the past month.
Descriptive Statistics Number of Advertisements Seen in 24hrs v. Number of Purchases
Facebook
Twitter
Instagram
Questions?
References
DeMers, J. (2014, August 11). The Top 10 Benefits Of Social Media Marketing. Retrieved April 19, 2015, from http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

Social Media Statistics: How College Students Are Using Social Networking. (2014, February 7). Study Breaks Magazine.


Menu. (n.d.). Retrieved April 19, 2015, from http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/
Conclusion
Approximately
30%
of the sample population of college students check their social media sites at least
20 times
a day.
This is minimally 20 opportunities for corporations to reach them in 24 hours.
The more the students are exposed to the promotions and newest trends, the more likely they are to spend the money they have.
Flaws....
Survey did not mention annual income
Unable to use the Races
It would definitely benefit businesses to have Instagram, Twitter, and Facebook accounts because they are the top three social media sites among college students, and they are very likely to follow their favorite products through the media, therefore, having a stronger influence over their purchases.
Social Media is Important
#TheEnd
Sample Survey
Gender (circle one): Male Female
Race (circle one): White Black Asian
Pacific Islander Native American
What social media site do you use?
o Instagram
o Twitter
o Facebook

How many times in the past 3 hours have you checked your Twitter, Instagram, or Facebook?
o 0-4 Times
o 5-9 Times
o 10-14 Times
o 15- 19 Times
Please write the Approx. Value _____

How many times in the past 24 hours have you checked your Twitter, Instagram, or Facebook?
o 0-9 Times
o 10- 19 Times
o 20-29 Times
o 30-39 Times
Please write the Approx. Value _____
How many advertisements have you seen on your favorite social media website in the past 24 hours?
o 1-5 Advertisements
o 6-10 Advertisements
o 11-15 Advertisements
Please write the Approx. Value _____

How many purchases from the companies advertised on your favorite social media site have you made in the past month?
o 0-4 Purchases
o 5-9 Purchases
o 10-14 Purchases
Please write the Approx. Value _____

SOCIAL
Social Media and
Purchasing Habits
H0: ρ =0

H1: ρ ≠ 0
ρ=.4296611
The results showed that about
42%
of the students in the sample have made at least
3 purchases
in the past month, and
88%
have made at least
one purchase
in the past month.
Results
Full transcript