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DLS Archibull Prize 2012

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Natalie McCaffrey

on 2 December 2012

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Transcript of DLS Archibull Prize 2012

COTTON INDUSTRY The aim of the Archibull Prize is to bring the next generation of consumers and rural producers together to tell Agriculture’s story and generate two way conversations through art and multimedia. PROJECT AIM • Inspire creative thinking around the theme “What it takes to sustainably feed and clothe your community for a day”
• Provide a platform for farmers and students to connect, share stories and improve understanding of modern farming practices and work through potential solutions together.
• To provide an opportunity for students to gain knowledge and skills about the production of the food they eat, fibres they use and the environment they live in. Project Objectives “What does it take to sustainably feed and clothe your community for a day?” The Archibull Prize will engage us (as secondary school students) in agricultural, environmental and community awareness through art, design, creativity and teamwork.

We have been provided with a blank, life-sized fibreglass cow to create our artwork on and we will focuses on the theme:-
“What does it take to sustainably feed and clothe your community for a day?” How does the project work? Prizes will be awarded in the following categories:
• Best Cow - $500
• Best Blog - $500
• Best Project Video or PowerPoint - $500
• Overall Winning School – Archibull Prize - $1000 PRIZES Create an artwork that incorporates your knowledge and understanding of the cotton industry and why it is important to your family and the community. The finished artworks and curricula activities must also explore and communicate stories about the importance of a sustainable approach to food and fibre production and consumption. Your artwork will be part of an exhibition so that your insight is passed on to the community. The Challenge... The Archibull
Use the blank fibreglass cow to inspire or create the artwork about the cotton industry. The tasks... The blog
Produce a weekly web blog which documents the journey of your artwork and your sustainability learnings. The Video or PowerPoint
As part of the program, a Young Farming Champion will visit your school. Your task is to put together a short video (no longer than 5 minutes) or PowerPoint presentation to either:
• Raise the profile of your selected food or fibre industry and promote the Australian farmers that produce it.
• Take a segment of your industry (e.g. technology gains or environmental stewardship gains in your industry) and explore this topic. Australia is the lowest, flattest and driest inhabited continent on earth. Two-thirds of our country is arid or semi-arid, so water is precious.

Our soils are old and fragile and contain lots of salt.

Less than 5.7% of Australia’s land mass is arable land suitable for soil based agriculture and livestock production.

However, our continent is the only one inhabited by a single nation, so we have a better chance than most of managing natural resources sustainably.

Once dominated by agriculture, mining and manufacturing, our industry base has changed. Today the food industry is still a vital component of the Australian economy.

Food accounts for 46 per cent of all retailingturnover in Australia, There were around 191 400 people employed in food and beverage manufacturing in Australia in 2006–07.

However the services sector (banking, media, consulting, tourism, retail education, health, etc) now accounts for 80% of the economy. Context But the services sector and city dwellers still need somewhere to live and something to eat…so land is becoming more and more a valuable resource – both for housing and farming! Australian Cotton IndustrySnapshot There are about 1,500 cotton farms in Australia, roughly half in NSW and half in Queensland and it is widely recognised that we grow the best cotton in the world.
Australia has an enviable reputation on the world market as a reliable supplier of very high quality cotton, and can command a premium price for this reason.
Did you know that 94% of Australia’s raw cotton is exported! Our biggest customer is China. About Cotton The Australian cotton industry will produce a record crop in 2011/2012, with more than 583,000 hectares planted. This area is expected to produce more than 4.8 million bales, with a total forecast value of over$2.6 billion.
• The last time the Australian cotton industry grew a similar record crop, in excess of 3.4 million bales, was from an area of more than 511,000 hectares. Efficiency gains means cotton growers can now produce thesame cotton on fewer hectares. Production Facts In an average year, Australia’s cotton growers produce enough cotton to clothe 500 million people.

The average Australian cotton farm:

Is family owned and operated
provides jobs for eight people
Grows 705 hectares of cotton
Is run by farmers with an average age of 39
Grows other crops and often grazes sheep and cattle
It is estimated that in Australia 40% of the farms have women as partners in family farms Quick facts Cotton is everywhere you look. We sleep in it, dry ourselves with it, wrap our bodies in it - we even cook with it. Today’s modern cotton industry is an agricultural success story, with a rich history that started with the First Fleet. It’s sustainable, community minded, efficient, resilient, technologically advanced and a big employer of Australians.

Around 1,500 cotton families stretching from Emerald in the north of Queensland to Griffith in Southern NSW are proudly growing the highest yielding, finest quality cottons in the world. And they’re doing it with less water, less chemicals and healthier soils than ever before.

No wonder cotton is the world’s favourite natural fibre. • The Australian cotton industry has increased average production from 7.3 bales/hectare to 8.7 bales/hectare in the past five years
• Australia’s cotton growers produce yields two and a half times the global average. • In the past 10 years, the Australian cotton industry has achieved a 126% increase in production, while thearea of cotton grown has increased by just 50%.
• Australian cotton growers have doubled their water use efficiency during the last 10 years, through a combinationof better water monitoring and irrigation scheduling, evaporation control and improved irrigation practices.The industry target is to double water efficiency again within the next five years. ( Cotton Australia 2010) Challenges...
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