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Natalie Burtonwood-Wilson: Cegedim Rx Marketing Manager Portfolio

Here's a taster of the type of work I did as the marketing manager for Cegedim Rx. Please contact me directly for more information.

Natalie Burtonwood-Wilson

on 28 April 2014

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Transcript of Natalie Burtonwood-Wilson: Cegedim Rx Marketing Manager Portfolio

Product launches
Electronic prescription service (England)
Chronic medication service (Scotland)
2DRx (Wales)
Message Dynamics (voice and SMS service)
Health Options (health screening)
CRxDefence (cloud back-up service)
CRxDirect (RSS feed news service)
CRxAssured (3G back-up service)
CRxPurchaser (buying solution)
PC15 (new hardware)
Held regular briefings with trade press
Organised press launches
Wrote press releases
Pitched stories to editors
Represented the company at awards dinners and events
Selected and managed a PR agency
Public relations
Online marketing
Customer feedback
Annual customer survey development and implementation
Recruited customer intelligence agency to provide
in-depth analysis
Ran an ongoing cross-departmental customer feedback initiative and provided reports to the management team and the board
Set up cross-departmental project team for roadshow programme
Delivered roadshows in 6 locations
Promoted largely by postcard campaign, website, email and telemarketing
73% of customers said their perception of Cegedim Rx had been improved by the roadshow
91% of customers said they would attend again
Integrated digital and offline channels for campaigns
Managed website redevelopment and launch
Used Google Analytics to understand campaign performance
Used Vertical Response email platform
Updated website using content management system
Developed advertising concepts and worked with agency on implementation
Internal marketing
Led staff engagement on reviewing the vision, mission and value statements
Organised a launch day to share the revised statements with all employees and gained commitment from managers and directors for ongoing activities
Worked with employees to develop a
desktop calendar with statements on
how the values apply to them
Ran annual staff survey
Oversaw internal newsletter
Sales and marketing materials
Worked with sales teams to understand their needs
Liaised with technical people and product managers to understand product capabilities and limitations
Came up with creative concepts for campaigns
Design and print management of materials
Copywriting for all literature and website content
Product brochures
Company brochures
Website copywriting
HTML emails
Sales letters
Sales team briefing sheets
Sales presentation slides
Central point for competitor information
Collated information from customers, suppliers, sales team, service desk and industry press
Developed and maintained competitor pricing matrix which was used to benchmark packages
Led development of competitor software comparison matrix
Monitored market place for arrival of new competitors
Product Packaging
Postcard Campaign
Zcard Product Literature
Product User Guide
Sales Letter
Pharmacy Poster
Natalie Burtonwood-Wilson
Marketing Manager
Full transcript