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Rhetorical Devices & Logical Fallicies

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by

Stephenie Miller

on 18 February 2016

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Transcript of Rhetorical Devices & Logical Fallicies

Review Three Appeals
Quick Review
What is Pathos?
Appeal to emotion
Quick Review
What is Logos?
An appeal to logic
Quick Review
What is Ethos?
An appeal to someone's credibility
Billboards
Who is the intended audience?
What rhetorical appeal(s) is (are) being used?
What is the implied argument?
Is the billboard effective?
Who is the intended audience?
What rhetorical appeal(s) is (are) being used?
What is the persona of the "speaker"?
Is the billboard effective?
Who is the intended audience?
What rhetorical appeal(s) is (are) being used?
What is the implied argument?
Is the billboard effective?
Commercials
Logical Fallacies
Also called "the Bare Assertion." Jumping to conclusions before all the evidence is considered.
Be suspicious of any unsubstantiated conclusions. Don't be swayed by a speaker who refuses to back up a disputed claim by simply saying or implying "That's just the way it is."
Any sound generalization must be based on a great deal of evidence (many examples of personal experience, observations, or reading).
Avoid the mistake of assuming that just because one event preceded another, the first event caused the second event. Any sound generalization about effect must be based on a great deal of evidence.
The arguer claims that a sort of chain reaction, usually ending in some dire consequence, will take place, but there's really not enough evidence for that assumption. The arguer asserts that if we take even one step onto the "slippery slope," we will end up sliding all the way to the bottom; he or she assumes we can't stop halfway down the hill.
Be aware of the strong negative or positive connotations that certain words carry with them. This technique is also known as using "slanted words" because the speaker or writer will choose words because of their persuasive emotional charge.
Do not come to a decision just because you do not want to be left out. These are also called "appeals to popular sentiment" because they are used to entice the reader or listener into a smiling, mindless agreement.
The Appeal to Fear is a fallacy with the following pattern:
• Y is presented (a claim that is intended to produce fear).
• Therefore claim X is true (a claim that is generally, but need not be, related to Y in some manner).
This line of "reasoning" is fallacious because creating fear in people does not constitute evidence for a claim.
Bandwagon
Appeal to Fear
Slippery Slope
Cause and Effect
Hasty Generalizations
Loaded Words
Bandwagon
Appeal to Fear
Slippery Slope
Cause and Effect
Hasty Generalizations
Loaded Words
Bandwagon
Appeal to Fear
Slippery Slope
Cause and Effect
Hasty Generalizations
Loaded Words
For each of the print ads, determine whether it uses Ethos, Logos, Pathos, OR a Combination
Now Let's Try Analyzing...
A misconception resulting from incorrect reasoning or argument
Hasty Generalization
Cause and Effect Fallacy
Loaded Words
Slippery Slope
Bandwagon
Fear
Bandwagon
Appeal to Fear
Slippery Slope
Cause and Effect
Hasty Generalizations
Loaded Words
Bandwagon
Appeal to Fear
Slippery Slope
Cause and Effect
Hasty Generalizations
Loaded Words
Full transcript