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PROBLEM STATEMENT

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qistina ishami

on 5 November 2014

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Transcript of PROBLEM STATEMENT

PROBLEM STATEMENT
FINDINGS
METHODOLOGY
questionnaire

POPULATION

SAMPLE

DISTRIBUTE RANDOM METHOD MANUALLY & ONLINE SURVEY

FREQUENCY, DESCRIPTIVE ANALYSIS, PEARSON CORRELATION AND REGRESSION ANALYSIS


FACTORS AFFECTING CONSUMER ACCEPTANCE TOWARDS TELEMARKETING
OBJECTIVES
GENERAL OBJECTIVE
To determine the factors that affecting the level of acceptance towards telemarketing in Malaysia.

To examine whether the adaptive factor can affect the level of acceptance towards telemarketing.
To determine whether the assurance factor can affect the level of acceptance towards telemarketing.
To investigate whether the empathy factor can affect the level of acceptance towards telemarketing.
To analyze whether the professionalism factor can affect the level of acceptance towards telemarketing.

RESEARCH QUESTIONS
Are the consumers acceptance level of telemarketing will increase regarding to adaptive factors?

Can assurance factors affect the acceptance level of telemarketing?

Does consumers acceptance level towards telemarketing affected due to empathy factor?

Is the professionalism factor can affect the acceptance level of telemarketing?
HYPOTHESES
H1: All the independent variables are influential in affecting the level of acceptance towards telemarketing.

H2: Adaptive factor is the influential factor that affecting acceptance level towards telemarketing.

H3: Assurance factor is the influential factor that affecting acceptance level towards telemarketing.

H4: Empathy factor is the influential factor that affecting acceptance level towards telemarketing.

H5: Professionalism factor is the influential factor that affecting acceptance level towards telemarketing.

This indicates that the most important factor that leads to consumer acceptance towards telemarketing in Klang Valley areas is professionalism of the telemarketers as it has the highest mean among the variables.

REGRESSION ANALYSIS
PEARSONS CORRELATION
interpretation for value “r” as being proposed by Guilford (1956).
*F-Test
SIGNIFICANT

HYPOTHESES TESTING
ADAPTIVE
EMPATHY
PROFESSIONALISM
to determine the factors that affect the level of acceptance towards telemarketing for businesses.

DESCRIPTIVE ANALYSIS
REGRESSION ANALYSIS
RESPONDENT'S PURCHASE BEHAVIOR
adaptive, assurance, empathy and professionalism could be used to reliably predict the factor that leads to customer acceptance towards telemarketing in Klang Valley area.
This indicates that 27.1% variation in consumer acceptance towards telemarketing can be explained by the variation of overall independent variable (adaptive, assurance, empathy and professionalism).

Other 72.9% can be explained by other factor which does not include in this research.
CONCLUSION
QISTINA ISHAMI MOHD NAZRI
UNIVERSITI TEKNOLOGI MARA SHAH ALAM
bBA (HONS) MARKETING
2012618652

VIVA (2014)
EXAMINERS :
MISS NOORITA KHAN
DR MAZZINI MUDA

RECOMMENDATION
QUESTIONNAIRE
ASSURANCE
sample entire Klang Valley area
Other variable should be included
B2B telemarketing
Full transcript