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Live Magazine project template

A living, breathing and ever-changing map of the project
by

Gavin Weale

on 7 November 2015

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Transcript of Live Magazine project template

LOCATION
LIVE MAGAZINE
project template


In the heart of the
local community
1. Young people are in control
2. Mentors oversee and guide: but don't contribute to the content directly
3. The project will not rely on funding in the long term: will be funded entirely by commercial sponsors
4. Every young person involved with the venture - as a reader/ contributor - will benefit in some way
GOLDEN RULES
MENTORING TEAM
Lead mentor
Design mentor
Youth development mentor
Project manager
?
?
?
?
Embedded within a
creative social enterprise
Open plan office space with 30 computers, working alongside industry professionals
REFERRAL PARTNERS
TRAINING AND
ACCREDITATION
PRINT AND
CIRCULATION
DISTRIBUTION
NETWORK
Delivery points
Street teams
Database of youth provisions
(schools, colleges, health centres,
shops, leisure centres, youth clubs)
Stockists/ Brand partnership
(e.g. Nando's)
YOUTH TEAM
Editor
Art Director
Social media
editor
Volunteer editorial team
Wider team of contributors
Readers
Distribution team
35,000 copies
Audited/ ABC approved
48 Pages,
A4 size

-Tackling social issues via a credible youth voice
-Helping young people access educational and employment opportunities
-Giving ownership of a media channel to young people
-Helping the development and improvement of poorer communities
-Providing positive activities and innovative work-based learning, training and progression opportunities for young people
-Promoting young people’s achievements and providing a positive portrayal of youth in the media
-Encouraging a culture of reading
OBJECTIVES
Quarterly (May/August/
November/ February)
DIGITAL VERSION
Mobile channel
Workshop programme in: journalism,
design, photography, digital media, marketing
Accredited via AQA and Open College Network
PROGRESSION
ROUTES
Work experience
placements
Back to education
Employability skills (CVs, Interview
skills, job coaching etc
Employment/ apprenticeships
Volunteer mentors
Organisational ptshps
(with newspapers/ mags)
Individual volunteers
Regularly updated online
version of the magazine
Pushing micro-content
via mobile
DESCRIPTOR:
A publication created for young people by young people
under professional mentors, aiming to engage, inspire, train
and springboard both readers and contributors towards
better opportunities in education, employment and life in general
Other youth projects
Statutory services (e.g. probation/
care services etc)
Peer/ parent referrals
Self-referrals
Schools/ colleges etc
Events and one-off distribution
High street/ residential/
high youth traffic areas
REVENUE
STREAMS
Advertising
25% of mag dedicated to
advertorial and display ads
Funding
Contracts
Trust/ government funding
for apprenticeships/ youth
engagement/ skills and training
Live Online
Contract publishing/ youth insight
Full transcript