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Advanced Social Media

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by

Heather Herrmann

on 9 June 2016

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Transcript of Advanced Social Media

Your Audience
Your Platforms
Content is Queen
Why?
The benefits of Social Media Strategy for Non-Profits.
How do you take your current social media to the next level?
Objectives
Understand Non-profit Social Media Strategy

Plan creative outreach ideas

Begin creating a content calendar for your agency

Cultivate interaction and community online
Advanced Social Media
All generations are adpoting social media as a means of communication and engagement in new and unprecedented ways.
Your Organization

=

Your Brand
Follow

Ask Questions

Engage

Get reviews/info/updates

Promote/Generate Interest
Build Engagement

Collaborate with Others

Build Donation Base

Reach Clients
Facebook
Largest & Most Common
1.5 Billion Users
Average 20 Minutes Per Day
30+ is Most Common Engagement
Know the Algorithm
Twitter
Micro Blogging
350 Million Users
Collaboration
News
Pop-Culture
Instagram
Visual Blogging
400 Million Users
90% Under 35
No Down Times
Ultra Engaged
Tumblr
550 Million
Cross-Media Blogging
Younger Community
Activism
Know your Memes
Content & Editorial Calendars
Heather Herrmann

Hherrmann@ TNCoalition.org
@TNCoalition
Practice Posts
Give it a #Hashtag
120 Characters
Ask a question, start a conversation
Give it TWO #hashtags

Think of a engaging photo and short video
Facebook
Twitter
What's Your Photo?
Instagram
Who is your audience?
Who is your audience?
Who is your audience?
ProjectUnbreakable.Tumblr.com
https://www.instagram.com/p/9DN_LbsCtp/
Don't be afraid to show genuine emotion.
Show Me Love DC

#LoveisPride
Full transcript