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Super Size Me-Film Analysis

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by

Kaylee Dynda

on 20 November 2015

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Transcript of Super Size Me-Film Analysis

Super Size Me
by Kaylee Dynda
Subject
Occasion
Audience
Purpose
Speaker
Claim
Ethos
Ethos
Pathos
Pathos
Pathos
Logos
Logos
Strategy: Images
Strategy: Music
Strategy:
Rhetorical Questions
This film is targeted at the general public, especially Americans, and those who consume fast food.
Morgan Spurlock: American
documentary filmmaker, humorist, television producer,
screenwriter, and political activist.
To educate the public on American obesity and the dangers of consuming fast food.
Morgan Spurlock took on the challenge of only consuming McDonald's food for 30 days for all 3 meals, eventually eating every item off the menu.
Fast food is a major cause for obesity in America.
Morgan Spurlock asserts that fast food is very unhealthy to eat and that it is one of the leading causes of health problems in America.
Spurlock collects outside data by consulting proffesionals including doctors, nutritionists, and professors on the topic of fast food.
Interviews with different kinds of McDonald's customers helps gain credibility by being able to appeal to different members of the audience.
Stop at 2:00
Spurlock mentions the effects of fast food and obesity in this film that could happen to any individual. The experiment taken place details the negative effects fast food has and how an above average healthy consumer can turn completely around in a month.
Spurlock took his audience with him on his journey in a documentary film. This helps him connect with his audience by letting them see the whole process start to end.
About 28 days into the experiment, Spurlock was told that his liver was failing. This plays with the audience's emotional feelings by feeling sorry for him.
Color graphs, obesity statistics, and information on the experiment were used quite often in the film. This factual evidence helps the audience believe in what the speaker is talking about and establish credibility.
Factual evidence:
"sixty percent of all Americans are either overweight or obese"
"In the last 20-25 years there has almost been a doubling in obese children and adolescents...this later leads to (see picture below)".
These examples help support Spurlock's claim and help convince the audience.
Spurlock breaks the film into different chapters, at the start of every new chapter there is a disturbing photo of the face of McDonald's, Ronald McDonald. Spurlock does this to make you feel disgust when thinking of McDonald's.
Spurlock uses music to change his audience's mood based on what he is planning/ is talking about. For example, in the beginning of the film, Spurlock inserted a clip of children singing together about fast food cheerfully. He later goes against this.
Spurlock uses rhetorical questions in order to make the audience think and demonstrate his point. For example, at the end of the film he shows a cemetery and asks, "I guess the big question is, who do you want to see go first? You? Or them?"
Camera Angles
Many different types of camera angles were used including:
Mise en scene:
Low angle:
shows power/dominance
shows a scene
Eye level:
natural
Close Up:
Counter-argument
The counter-argument is that eating at fast food restaurants would not affect your health and meets FDA requiremtents.
Counter-Argument
Spurlock refutes this by performing the experiment that had a life-threatening result, saying that eating at a fast food restaurant regularly can negatively effect your health.
Kairos
One of the first things brought up in the film was obesity, saying that America has become "the fattest nation in the world, with over 100 million Americans today that are either overweight or obese". Spurlock supported this by using logical charts and then goes into why this has happened, i.e. fast food.
Weakness
Experiments need to be done mutiple times in order to conclude results, however, these results could not be replicated. According to Tom Naughton from
Fat Head
, there are no ways that Spurlock could have been consuming 5,000 calories with his rules. A large big mac meal (the fattiest item on the menu) is roughly 1,450 calories, it is possible Spurlock could have exaggerated his results.
Effectiveness
Spurlock's argument is extremely effective. He shows a basic and clear understanding of what fast food will do to your body and proves it right in front of your eyes by conducting an experiment that put his life at risk. He provides straightfoward facts and resources that help support his argument and then end the film off leaving the audience thinking whether they want to ever see a fast food restaurant ever again.
Works Cited
<i>YouTube</i>. YouTube, n.d. Web. 9 Nov. 2015.
"Super Size Me (2004)." <i>Documentary Lovers</i>. N.p., n.d. Web. 9 Nov. 2015.
Fallacies
Appeals to Tradition
It is well known that fast food is not healthy. The argument is still very valid, however, it is a common known thing that you should not eat fast food everyday.
Scare Tactics
Spurlock scares his audience at the end of the film but relating a cemetery and McDonalds by inferring that you will end up in the grave if you keep eating fast food.
Mannen, Amanda. "6 Famous Documentaries That Were Shockingly Full of Crap." <i>Cracked.com</i>. Cracked, 12 Aug. 2013. Web. 9 Nov. 2015.
Full transcript