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COMM 365 - Market research

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Rachel Zhang

on 5 April 2017

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Transcript of COMM 365 - Market research

J. Crew analysis
Our Data
COMM 365 - Market research
Team 5
Sebastian Ortiz (56398135)
Sepehr Rashidi (16329147)
Rachel Zhang (29690147)
Amber Liu (35402149)
George Ng (34001140)
Change brand
perception in
target market
Use of social media marketing through chosen celebrities
Use of social events and their messaging for third and fourth year students
Q & A
Descriptive frequency on J. Crew purchases
Differences between genders on
J. Crew purchases
Differences between male year groups on J. Crew purchases
Full transcript