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Kill the Press Release
Chris Cassidyon 18 July 2014
Transcript of Kill the Press Release
What's the point?
How do we achieve positive coverage?
How do we learn to
What do reporters think?
We can be better.
How would I want to be treated/pitched?
We need reporters to:
Open our pitches;
Read our pitches;
Reply to and report our stories; and
Publish a charitable narrative of our work.
Build a huge press list;
Blast out the release; and
"Clearly they [most PR pros] don't know you and they're shooting in the dark."
"I get too many press releases in a day to count. At least 90% of all pitches I get are press releases."
"What's annoying is when I get a press release blasted out to the world without a clue about me or [my publication]."
"Only 10% of the pitches I receive show knowledge of my beat."
On personalized pitches: "It's way better. It's not wasting my time. I vastly prefer a personalized pitch."
Start with a better pitch list:
Personalize your pitches!
Chris Cassidy: @citizencassidy
Hustle Labs: @hustleis
Your work deserves to be seen.
How did we get here?
1906, Atlantic City:
It all began with a train wreck
What's changed since then?
Is there a better way?
What hasn't changed?
The Golden Rule
Have the body of your pitch(es) ready to paste.
Bottom of the article;
Link to their profile
Their Twitter profile