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Business Letters

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on 20 October 2014

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Transcript of Business Letters

Essentials of a good Business Letter
Essentials of a good Business Letter
Essentials of a good Business Letter
Essentials of a good Business Letter
Essentials of a good Business Letter
Meaning
Every business letter is the seed of prosperity.
Mr. Herbert Kesson says
“Every letter going out of your firm is
your sales representative. It carries a message.
It is silent but not bump. It attracts or rappels.
It helps to make a reputation of a firm...”

Business Letters
Correctness
&
Neatness
Comprehensive
&
Courteous
Essentials of a good Business Letter
Essentials of a good Business Letter
Consideration
Essentials of a good Business Letter
Completeness
Basic consideration while writing letter
Basic consideration while writing letter
Structure
of a letter
Basic consideration while writing letter
Basic consideration while writing letter
Opening & Closing
of letter
Styles of Letter Layout
1. Indented form 5. Hanging indention form
2. Full Block form 6. NOMA form
3. Modified Block form
4. Semi-indented form
Types of Business Letters
1.Letters of Enquiry
2.Letters of Quotation
3.Letter of Order
Types of Business Letters
4.Letter of Acceptance
Introduction
Business is known as a chain of different contracts & documents of sales & purchases.
A business letter is written in a formal language it also depends on the relationship between the parties concerned.

Types of Business Letters
5.Letter of Cancellation
6.Trade Reference Letter
Types of Business Letter
7. Letter regarding Complaints, claims & their Adjustments

Types of Adjustment Letters
1. Letters that grant Customer's claim
2. Letters that refuse customer's claim
3. Letters that offer a compromise or
a partial adjustment
4. Letter of apology for irreparable loss
5. Letter informing customer that claim
is being examined
6.Letters offering adjustment on the
assumption that customer is dissatisfied
Types of Business Letter
Collection Letters
1. Collection series
2. Timing the collection series
Writing of collection letters
Reminder stage
Conclusion
Letter writing is an art. A well written letter is a pleasure to read. it is one of the basic form of written communication in a corporate set-up. These are used to meet various objectives like sales promotion, credit payment reminder, offer of a business proposal & others.
A good business letter is brief , straightforward & polite
Due to advancement in superior & faster written communication tools like e-mail, letters have lost a shine or two yet they are preferred for they can be kept as records & documents as proofs.
Full transcript