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gROWER'S CUP

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by

Maria Fakidi

on 15 December 2014

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Transcript of gROWER'S CUP

Table of Contents
1- Norwegian Economy
2- Marketing
3- Organization
4- Conclusion
CONCLUSION
The more people the company targets successfully, the more sales
Marketing
Norwegian Economy
GROWER'S CUP
2ND INTERNAL EXAM
OIHANE ARMENTIA, TEAM J
EFFECTS
Positive consequences
Sustainable and strong economy
High consumer spending
High level of life
Fluctuate around 2%> stable monetary policy
Low key rate 1,5% > get investors away
External audition
Norwegians love coffee,
alcohol expensive
0,5l consume everyday
Love high quality coffee
Fierce competition
Strong economy
Internal audition
Small number of workers
"Corporate Social Responsibility"
SEGMENTATION and TARGET GROUP
New target> 582846.3 norwegian students from 16-30
POSITIONING
OBJECTIVES -> SMART GOALS
STP MODEL
Increase 2% market share within 1 year
100.000 free samplings
300.000 flyers
1.000 billboards
Word of mouth
40% customers buy again
Improve social networking presence
MARKETING MIX
PRODUCT
Added values
Easy way to carry
Disposable
Quick
Quality
Different coffee beans, different flavours
Bag to share
PRICE
Outdoor activities : 15 NOK (14 DKK)

LOW PRICE
TAKING INTO ACCOUNT ALL THE ADDED VALUES
HIGH LEVEL OF LIFE
Price bundling> 5 bags in one package
OPTIMAL PRICE FOR STUDENTS> 13 DKK
PLACE
Affordable, reasonable
INTENSIVE DISTRIBUTION
PROMOTION
" We are trying to put together a marketing plan to meet consumers in larger numbers" -
Managing Director Ulrik Skovgaard
ORGANIZATION
If the marketing plan works, open it to new areas
Always adapt to change
Negotiate product's position
Quantity
Price
ALWAYS> Sense of awareness, knowledge about the product, big bets, self confidence, calm but firm, FRIENDLY
Increasing an average of 5% every year
Wage: NOK 573,737 (484.374,71 DKK)
GDP
Consumer expenditure
Wage , unemployment
Inflation, interest rate
Computer games event
comedy event
article
samplings
flyers
billboards
fb and instagram
ads
NORWEGIAN MARKET IDEAL FOR THE GROWTH OF THE COMPANY
1. Gather all the information
2. Identify the more important issues
3. Agenda
4. SWOT
5. Conversation
Full transcript