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Serious Game

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Emmanuelle Sclr

on 28 April 2015

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Transcript of Serious Game

Serious Games
1. What are Serious Games
Serious Games:
In the World of Business
5. Let's Try It!
Why Serious Games?
Types
Link to Creativity
Link to Theory
Learning through visualization
An educational objective beside entertaining goals.
17%
Great Lecture
Serious Games
108%
Adaptive, engaging, interactive
Provide real-time assessment
Focus on problem solving rather than solely on content
Cognitive, emotional and social value

Associated designer induced or player/viewer induced risks - unclear message

Source: IBM Innov8 website
Source: Sawyer & Smith (2008) in Djaouti et al. (2011)
Creativity in Business?
"The success of the European economy is to a large extent depending on the ability of European industry to foster innovation and to develop new product and services […] A key role is here played by people in the culture and creative sector as a driver for new ideas. "
Source: Hauge et. al 2013
Role of Games in Business
Background
Usage:
and/or
Purpose:
innovative learning
Fields:
entrepreneurship, business, marketing, finance, etc.
Diffusion:
>1m users worldwide
Price:
free trial, student account for $29 (6 months)
GoVenture: Educational games & simulations
Why GoVenture?
Wide-ranging application
Customization possible
New scenarios
creativity in real world
Reveal by L'Oréal
Goal
: Attract and reveal talents, optimize
recruitment
process
Target
: Young graduates

User benefits
:
Discover different roles in the company
Get to know the company culture
Measure professional skills
Have a chance to be recruited
Renault Academy
Goal
:
Train salespeople
of Renault's network at a worldwide level
Target
:
Renault's dealers and salespeople


User benefits
:
Raise commercial performances
Think about their commercial techniques and behavioral aspects
Put into practice the theoretical principles
... more examples
Michelin: Mission Antitrust
Educate
employees
about the risk of antitrust violations
Presented by
:
Chiara Passoni
Emmanuelle Schaller
Nele Rietmann
Velislava Dotseva
Knowledge Visualization: Creativity
Competition
2. In the World of Business
Grenoble School of Management: Game of Deans
Innovate or create products in the field of higher education
3. GoVenture
INNOV8 2.0 (IBM)
Marketplace
Sim Venture
Source: http://www.daesign.com/en/realisations/renault-academy.html
18'000 salespersons in 40 countries
References
Business process management
Free (restricted to 1h)
Focus on education
Customized prices for organizations
Focus on education
Windows only
$30 (12 months)
4. How it works
Bellotti, F. et al. (2014),
Serious games and the development of an entrepreneurial mindset in higher education engineering students
, Entertainm. Comput., accessed via http://dx.doi.org/10.1016/j.entcom.2014.07.003
Djaouti, D., Alvarez, J., Jessel, J. (2011),
Classifying Serious Games: the G/P/S model
, accessed via http://www.ludoscience.com/EN/diffusion/537-Classifying-Serious-Games-The-GPS-Model.html
Eppler, M. & Bresciani, S. (2015),
Working Visually
, =mcm Institute, University of St. Gallen: Switzerland
GoVenture
: http://goventure.net/
GoVenture CEO
: http://goventureceo.com/
Hauge, J., Duin, H., Thoben, K. (2013),
The Evaluation of Serious Games Supporting Creativity through Student Labs
, SGDA 2013, LNCS 8101, pp. 188–199
IBM Innov8
: http://www-01.ibm.com/software/solutions/soa/innov8/full.html
Renault Academy
: http://www.daesign.com/en/realisations/renault-academy.html
Reveal by L'Oréal
: http://www.loreal.com/who-we-are/awards-recognitions/-reveal-by-loreal-top-com-dor.aspx
Prof. Dr. Sabrina Bresciani
More than 100'000 students in 2 years
Source: http://www.loreal.com/who-we-are/awards-recognitions/-reveal-by-loreal-top-com-dor.aspx
Why GoVenture?
vs.
Advantages / Disadvantages
A
ttention

R
ecall

M
otivation
E
laboration

N
ew insights
C
oordination
Source: Eppler & Bresciani (2015)
Orange: Hellopolys
Broad public
experience how to build a
telecommunication network
OFFLINE
Source: http://goventure.net/
Advantages / Disadvantages
Interactive visualization
enhanced learning &
innovative thinking
Recommendations for managers
Companies should
:
Build excitement among participants
Check progress
Collect data and feedback
Serious games are good tools to
:
Train & tap expertise of employees
Make business processes more efficient
Solve complex problems
Help broad public to understand specific problems/challenges
Full transcript