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Workout Class - Cowbell's ISU
Transcript of Workout Class - Cowbell's ISU
Cowbells' Ice Cream Company
Beyond The Bar
Target Market: Millenials
Honey Oat Wafer
Green Tea Powder
Matcha Green Tea Frozen Yogurt
Are you ready for....
Vanilla Matcha Green Tea Frozen Yogurt
With Oat Blend Honey Wafers and a Chocolate Energy Swirl
Iowa State University
MPC 85 Low lactose
(MPC 85 LL)
Texture and Consistency
Where can you find it?
Table 1. Just About Right Sensory Panel Responses to Beyond the Bar
Table 2. Nutritional Comparison of Beyond the Bar and Competitor Products
Beyond The Bar
's Unique Ingredients
Chocolate Energy Swirl
Forecast to increase 28% in revenue in 4 years (2015-2019)
(According to Research and Markets, 2015)
Annual sales of frozen yogurt: $194 million
Source of whole grains
Largest generation in the marketplace
78 million consumers by 2030
Tend to snack several times a day
Demand individually packaged products for "on-the-go" lifestle
Market trends show a growing preference for healthy, low processed foods
Look for snacks that go BEYOND basic nutrition
One hour at 21 degrees Celsius
Mode of Failure = Wafer
regulate fluid balance
muscle & mental function
Aids digestive health
New formulation increases shelf life
20 minutes at room temperature showed minimal visual degradation
Shelf life extended to over 6 months
For the Future
Expansion of Beyond the Bar Flavors
Red Berry flavored frozen yogurt with a Chocolate wafer
Tropical flavored frozen yogurt with a Coconut wafer
Projected 5% sales growth per year using attractive and aggressive marketing strategies