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Megan Leslie

on 23 November 2014

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Transcript of Blogging!

Blogs and blogging have become an
integral part of online culture. Nearly
everyone who uses the Internet read
blogs, whether they be official news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment (C.Chapman 2011). Blogging in retrospect, isn't a new age thing, the origins of blogging go further back than the Internet to the days of personal diaries, chronicles, and other written forms of personal musings. Today, a blog is considered to be a Web page that serves as a publicly accessible personal journal for an individual or company, that is typically written in chronological order but displayed in reverse chronological order.(V.Beal 2014)
How to
create a
great blog


"Blogs are part of a fundamental shift in how we communicate. We have moved from a culture dominated by mass media using one to many communication
to one where participatory media, using many to many communication is becoming the norm"
(Walker Rettberg, 2013).
What not to do when creating a blog
C.Chapman. (2011). A brief history of Blogging. Available: http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/. Last accessed 17 Novemeber 2014.
V.Beal. (2014). A history of Blogging. Available: http://www.webopedia.com/quick_ref/history_of_blogging.asp. Last accessed 17th November 2014.
Common Craft (2007). Blogs in Plain English. [online]. Available from: < [Accessed 17th November 2014].
A short History of Blogging
The world wide Web was invented by Tim Berners-Lee in 1990 and online diaries, began in 1994.
(Walker Rettberg, 2013)
Justin Hall's Links.net, site is generally referred to as the first blog (Chapman, 2011) and is very different from today's sleekly designed and image rich Blogs.
The term "weblog" was coined by John Barger in 1997, and then shortened to "blog" in 1999 by programmer Peter Merholz. (creativebloq, 2014)
Early bloggers hand-coded their sites in HTML (Walker Rettberg, 2013) . Once free and easy to use blogging systems like Blogger.com were established blogging took off (Walker Rettberg, 2013), it is widely agreed that Blogger is largely responsible for bringing blogging to the mainstream. (Chapman, 2011)
In 1999, there were 23 blogs on the internet. By the middle of 2006, there were 50 million (Chapman, 2011)

Blog search engine Technocrati.com launched and grew from 100,00 in 2003 to 3 million less than a year later. (Walker Rettberg, 2013)

The word Blog was entered into the Oxford English dictionary 2002 (Walker Rettberg, 2013) and in 2004 Merriam Webster declared 'Blog' to be the word of the year reporting that blog was the most search for word on their online dictionary that year (Walker Rettberg, 2013)

By 2004, political consultants, candidates, and mainstream news organizations all began using blogs more prominently.(creativebloq 2014) with more than 152 million Blogs active by the end of 2010

The world's biggest brands use blogs to tell their story, promote their products, and connect with their audiences in ways that were once considered impossible. (creativebloq 2014).
The number of Blogs is impossible to estimate but it numbers in the hundreds of millions (Walker Rettberg, 2013)

In addition to regular updates, the blog must provide good content. This can be achieved by offering relevant information that is structured using correct spelling and grammar. Each blog post should focus on one particular topic or issue, as this will prevent information overload while keeping the length of the posts appropriate for the reader.
The use of keywords is another technique used to increase the effectiveness of a blog. This is achieved by facilitating potential new readers in finding your blog when searching the Internet. The blog design is also very important and includes the visual elements such as the colour scheme, font, layout and organisation of the content (Wright-Porto 2011, ch. 1: Where to begin).
Biggs, J & White, C 2014,
Bloggers Boot Camp Learning How to Build, Write, and Run a Successful Blog
, Hoboken: Taylor and Francis, Safari Tech Books Online.
Wright-Porto, H 2011,
Creative Blogging: Your First Steps to a Successful Blog
, Apress: Berkeley, Safari Tech Books Online.
Kuikman, M 2013, 'Blog Development' [image], in Single Hop Blog, viewed 18 November 2014, <http://www.singlehop.com/blog/the-blog-behind-the-blog-7-lessons-learned-for-writing-great-blog-posts/>.
Slideshare, 2013
-Slap on a title/headline without giving it much thought. The title of the blog can draw readers in if it is interesting or creative enough. Think alliterations, puns or altogether weird. Your title will also be what appears in search engines and is the first port of call for your blog (Patel, 2012).
-Write large slabs of text. Your blog needs to be visually appealing on all devices, breaking it up with smaller paragraphs, dot points or headings will seem more aesthetically pleasing and easy to read (Klems, 2012).

-Force yourself to have deadlines. “Don’t feel you have to publish something every day” (Rowse, 2014). If you publish too much too often you may be scraping the barrel of what to write about. It’s better to be meaningful and perhaps write a longer blog than short snippets more often (Klems, 2012).

-Use text only. Images, gifs and videos will again make your blog more exciting to look at but it also provides an interactive element, keeping readers interested. Images can also help to illustrate your point or argument.
-Make spelling/grammar errors. Make sure you proof read, you want your readers to take you seriously and see you as professional (Klems, 2012).
-Plagiarise. Blogging is still someone’s intellectual property, not only is it not fair to steal someone’s work, you want to come across as original. Plagiarising may ruin your reputation as a blogger and you may lose readers or not come across as honest or consistent (Patel, 2012).

-Be all doom and gloom. If every blog post is negative, you’re not going to get very far. You catch more flies with honey and if readers are left feeling inspired or even light hearted they are more likely to return (Klems, 2012).
-Give up! A long-term blog takes time to be successful and gain followers (Rowse, 2014). Even short term or one-off blogs may take a while to perfect. Don’t give in, keep coming back with fresh eyes and hacking away at it until your confident to publish.
2020workplace, 2008
Slideshare, 2013, 'blogging don't try this alone' [image], viewed 16 November 2014, <http://www.slideshare.net/expatbarbie/blogging-dont-try-this-alone>
Meister, J 2008, 'Does your CEO have a blog?' [image], 2020 workplace blog, viewed 17 November 2014, <http://2020workplace.com/blog/?p=121>
D. Rowse, (2014). Beginner Week: My 43 Do's and 25 Dont's of Blogging. Viewed 16 November 2014 : http://www.problogger.net/archives/2014/03/05/beginner-week-my-43-dos-and-25-donts-of-blogging/
B. Klems. (2012). The 12 dos and don'ts of writing a blog. Viewed 16 November 2014 <http://www.writersdigest.com/online-editor/the-12-dos-and-donts-of-writing-a-blog>
N, Patel, (2012). 12 Things That Will Kill Your Blog Post Every Time. Viewed 17 November 2014 <http://moz.com/blog/12-things-that-will-kill-your-blog-post-every-time>
A good blog has a conclusion..
Wrap up what you have to say in a nutshell
(aim for about 50 words).
"Successful blogging is not about one time hits. Its about building a loyal following over time"
(D Aston, 2014).
Swinburne Online Group One:
Megan Leslie
Emily Johns
Jacinta Young
Tim Vickery
Leanne Vosper
First and foremost, the subject matter must be of personal interest to the blogger. The most successful blogs are all updated regularly, sometimes hourly, to keep the reader engaged. Regular updates also encourage the audience to frequently visit your blog and help boost the level of reader involvement (Biggs & White, 2014, ch. 1: The Two Rules).
The Internet offers millions of blogs on every topic imaginable.

But what is the secret to making a blog great?
Siapera, E 2012, ‘Socialities and Social Media’, in Introduction to New Media, Sage, London, pp 191-208.
The origins of blogging go further back than the Internet. In the 21st century blogs are a fundamental shift in how we communicate.

When writing a good blog, update it regularly, keep it concise, conversational and engaging.

Ferdinand Tonnies states that human will is of two kinds; natural will and rational will. Blogging falls under both wills, due to society’s need to form friendships through mutual online interests, and also goal orientated (product / service) research (E Siapera, 2012).

Top 40 Blogging Quotes from Top Bloggers. 2014 [ONLINE] http://www.incomediary.com/bloggerstop-blogging-quotes. [Accessed 20 November 2014].
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