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by

ko flora

on 4 October 2014

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Transcript of 1

Advertising
Public
Relation

Promotion Effort
brandhk & hktb

Internet
-Website

Internet
-New Media

Advertising
Youtube
BrandHK
HKTB
5 Theme Advertising
8 short movies in 2010 & 2011
Different Outdoor Identity Advertising in 2010
Latest-Faces of Hong Kong
Television programme
RTHK( Radio Television Hong Kong ) co-produced
Enhance understanding of BrandHK core values and attributes

Faces of Hong Kong-Poster
Quattro Hong KongI & Quattro Hong KongII
With local & Southeast Asia directors
Chinese Version
Our Version
Public Relation
BrandHK
HKTB
Overseas
2011 London
Chinatown CNY
2013 Moscow
Journey to Hong Kong Exhibition
2014 Austalia & New Zealand
HK Sandscape
Local
My 2020 (In 2008)

Web platform
Public expressed their vision

Drawing competition
“Create Hong Kong 2020”

Music video & lyrics competition
“Hong Kong 2020 – The Miracle Continues”

Different theme for different location
India
“Hold My Hand in Hong Kong”.
Act Local!!!
Promotion
Using a
romantic novel
to promote tourism in HK
Promotion:
Visa go Hong Kong
Super Shopper contest

Target: Asia market
Invite
18 contestants from 9 Locations in Asia
Time: Summer

BrandHK
3 languages
HKTB
Renewed in 2012&2013
Colourful Identity
Multipule information
22 languages
Different language with different content
http://www.brandhk.gov.hk/en/
Include some information about BrandHK & HK
Flash - inavailable in iPad & smart phone
http://www.discoverhongkong.com/eng/index.jsp
Different Version
BrandHK
Social Media
Only 37 likes!!!!
App
HKTB
Social Media
App
Download
1.5+ million
2013 March
E-books
Annual Report
Target
Young couples
from India
Time
Winter

A popular season for Indian honeymooners and young couples to travel abroad.

Partnership
Full transcript