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Execution Plan Business Canvas Model - Start Business Solutions

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Ilia meshvildishvili

on 16 December 2015

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Transcript of Execution Plan Business Canvas Model - Start Business Solutions

EXECUTION PLAN
Business Model Canvas
INTRODUCE CONCEPT/FORMAT

PREPARATION FOR EXECUTION PLANS with
ACTION STEPS

Benchmark our Current Place
Who is taking action
What we will do
When will it be done
Where will this take place
How can it be done
Results we will generate
Customer Segments

Value Proposition
Channels
Customer Relationships
Revenue/Success Streams
Key Resources
Key Activities
Key Partnerships
Cost Structures
Kesimpulan
1. Customer segments:
Perusahaan pemasang iklan & Pemerintah

2. Value proposition:
a. Kinerja
-

Meningkatkan pelayanan dan fungsi halte bus.
b. Penyesuaian pelayanan
- Halte bus akan dilengkapi dengan fasilitas
Wi-Fi
, penambahan jumlah
tempat duduk
, penambahan
area hijau
, penyediaan
tempat

pembuangan sampah
, penyediaan
petugas pelayanan
, serta penambahan
toilet
.
c. Desain
- Halte bus akan dibuat dengan
ukuran yang lebih besar
dan
nyaman.
Penyediaan
tempat pemasangan iklan
.

3. Channel - saluran distribusi tidak langsung.

4. Customer Relationship -
(Dedicated personal assistance)
yang disesuaikan dengan kebutuhan konsumer.

5. Revenue Stream - Jasa pemasangan iklan perusahaan dan Anggaran Pendapatan dan Belanja Daerah.

6. Key Resources - Fisik, Intelektual, Manusia, dan Financial.

7. Key Activities - Pemecahan masalah (Problem Solving).

8. Key Partnership - Optimalisasi dan skala ekonomi, bekerjasama dengan Pemerintah, Perusahaan serta masyarakat.

9. Cost Structure - Biaya awal, biaya tetap dan biaya variabel

Channel phases
1. Awareness
How do we raise awareness about our company’s products and services?
2. Evaluation
How do we help customers evaluate our organization’s Value Proposition?
3. Purchase
How do we allow customers to purchase specific products and services?
4. Delivery
How do we deliver a Value Proposition to customers?
5. After sales
How do we provide post-purchase customer supp
Website
Personal Visit
Trade Shows

What Key Resources do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Marketing Automation? (NetSuite Nurturing?)
Associations? - Austin/DOWNTOWN/ Chamber Events?
Types of resources
Physical
Intellectual (brand, data)
Human - Reliance on Inside Sales/Marketing?
Financial
What Key Activities do Value propositions require?
Our Distribution Channels? Customer Relationships?
Customer Touch-Points? Linked in? Facebook?
Revenue streams? Problem Solving Blog?
Personal Calls? Outreach - Lead Touching (11?)
Travel? Training? Syncronize mktg?
Content Marketing Institute:
What do prospects & customers need to know?
Deliver that content in a relevant and compelling way to grow your business.
Have that content ready for your customers to get on their own terms.
"Gated Content" for premium content
METRIC MONITORING
Johnson Controls
Regency
TCPN
SP Richards
United
Key Vendors

Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
motivations for partnerships
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources
ctivities
Profit Centers
Cross Selling
Subsidiaries
Multiple Locations
Other Services we offer
Value Driven: to provide state of the art product that is long lasting and effective

Fixed Cost:
salaries, rent, marketing/advertising, research/development, licensing

Variable Cost:
delivery, maintenance

http://www.johnsoncontrols.com/content/dam/WWW/jci/Suppliers/be/Main%20session-Supplier%20Conference%20Oct%202012.pdf
Customer Segment EXPECTATIONS?
-Establish & maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly (TIME/MONEY) are they?
Examples
Personal ENGAGEMENT
Dedicated Personal Assistance
Self-Service (Teaching Tool?)
Automated Services (Increase Use?)
Communities (Austin Chamber/Downtown)
Co-creation (Johnson Control)
Customer Segments looking WHERE for solutions?
How are we reaching them now? How are Channels integrated?
Which ones work best? Which ones are most cost-efficient?
How are we integrating them with customer routines?
EXECUTION PLAN - 7 components
1) Benchmark our Current Place (KISS)
2) Who is taking action
3) What we will do -TASKS
-leading to specific,
measurable Objectives
4) When will it be done
5) Where will this take place
6) How we will do this
7) Why-Compare Results with Benchmarks
(Share/Communicate)
8 of 10 of B2B buyers contact vendor FIRST!


> Mass Market
> Niche Market
> Segmented
*Credit card
*amount of money
> Diversified







And...FOCUS ON WINNABLE
SALES-READY LEADS FIRST!

What bundles of products & services for each Customer Segment?
Pains
we are relieving?
Gains
we are providing?
Needs
we are we satisfying?
Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
S P E A K THEIR LANGUAGE!
SPEAK THEIR
LANGUAGE
Phone Calls
Mail
Facebook
Telephone Contact

How are we Dramatically Different?
How are we proving our Credibility?
Have we spoken Pain/Gain language?
Can and will they pay us happily?
Can we make this effort
Repeatable & Sustainable?

TOUCH POINTS MUST CONTAIN
VALUABLE BUSINESS CONTENT
SPEAKING YOUR CUSTOMER'S LANGUAGE!
Advertise Less, Educate More
Quantitative or Qualitative
Newness
Performance
Customization
Cost reduction
Risk reduction

Get the job done
Design
Brand/Status
Price
Full transcript