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Execution Plan Business Canvas Model - Start Business Solutions
Transcript of Execution Plan Business Canvas Model - Start Business Solutions
Business Model Canvas
PREPARATION FOR EXECUTION PLANS with
Benchmark our Current Place
Who is taking action
What we will do
When will it be done
Where will this take place
How can it be done
Results we will generate
1. Customer segments:
Perusahaan pemasang iklan & Pemerintah
2. Value proposition:
Meningkatkan pelayanan dan fungsi halte bus.
b. Penyesuaian pelayanan
- Halte bus akan dilengkapi dengan fasilitas
, penambahan jumlah
, serta penambahan
- Halte bus akan dibuat dengan
ukuran yang lebih besar
tempat pemasangan iklan
3. Channel - saluran distribusi tidak langsung.
4. Customer Relationship -
(Dedicated personal assistance)
yang disesuaikan dengan kebutuhan konsumer.
5. Revenue Stream - Jasa pemasangan iklan perusahaan dan Anggaran Pendapatan dan Belanja Daerah.
6. Key Resources - Fisik, Intelektual, Manusia, dan Financial.
7. Key Activities - Pemecahan masalah (Problem Solving).
8. Key Partnership - Optimalisasi dan skala ekonomi, bekerjasama dengan Pemerintah, Perusahaan serta masyarakat.
9. Cost Structure - Biaya awal, biaya tetap dan biaya variabel
How do we raise awareness about our company’s products and services?
How do we help customers evaluate our organization’s Value Proposition?
How do we allow customers to purchase specific products and services?
How do we deliver a Value Proposition to customers?
5. After sales
How do we provide post-purchase customer supp
What Key Resources do our Value Propositions require?
Our Distribution Channels?
Marketing Automation? (NetSuite Nurturing?)
Associations? - Austin/DOWNTOWN/ Chamber Events?
Types of resources
Intellectual (brand, data)
Human - Reliance on Inside Sales/Marketing?
What Key Activities do Value propositions require?
Our Distribution Channels? Customer Relationships?
Customer Touch-Points? Linked in? Facebook?
Revenue streams? Problem Solving Blog?
Personal Calls? Outreach - Lead Touching (11?)
Travel? Training? Syncronize mktg?
Content Marketing Institute:
What do prospects & customers need to know?
Deliver that content in a relevant and compelling way to grow your business.
Have that content ready for your customers to get on their own terms.
"Gated Content" for premium content
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
motivations for partnerships
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources
Other Services we offer
Value Driven: to provide state of the art product that is long lasting and effective
salaries, rent, marketing/advertising, research/development, licensing
Customer Segment EXPECTATIONS?
-Establish & maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly (TIME/MONEY) are they?
Dedicated Personal Assistance
Self-Service (Teaching Tool?)
Automated Services (Increase Use?)
Communities (Austin Chamber/Downtown)
Co-creation (Johnson Control)
Customer Segments looking WHERE for solutions?
How are we reaching them now? How are Channels integrated?
Which ones work best? Which ones are most cost-efficient?
How are we integrating them with customer routines?
EXECUTION PLAN - 7 components
1) Benchmark our Current Place (KISS)
2) Who is taking action
3) What we will do -TASKS
-leading to specific,
4) When will it be done
5) Where will this take place
6) How we will do this
7) Why-Compare Results with Benchmarks
8 of 10 of B2B buyers contact vendor FIRST!
> Mass Market
> Niche Market
*amount of money
And...FOCUS ON WINNABLE
SALES-READY LEADS FIRST!
What bundles of products & services for each Customer Segment?
we are relieving?
we are providing?
we are we satisfying?
“Getting the Job Done”
S P E A K THEIR LANGUAGE!
How are we Dramatically Different?
How are we proving our Credibility?
Have we spoken Pain/Gain language?
Can and will they pay us happily?
Can we make this effort
Repeatable & Sustainable?
TOUCH POINTS MUST CONTAIN
VALUABLE BUSINESS CONTENT
SPEAKING YOUR CUSTOMER'S LANGUAGE!
Advertise Less, Educate More
Quantitative or Qualitative
Get the job done