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Elements of Rhetoric

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by

Chris Dorn

on 11 August 2014

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Transcript of Elements of Rhetoric

Elements of a Rhetorical Situation
Text
Author
Audience
In the most basic of terms, a rhetorical situation comes into existence when people talk about something.
Speech
Essay
Song
Blog post
Commercial
Poster
Article
Writer
Speaker
Designer
Songwriter
Director
Rhetor
Reader
Viewer
Context
Context
Context
Just as every conversation you have fits into some greater context, so rhetorical situations exist within particular contexts. Some important kinds of context:

Political Economic Social Cultural Historical
"Same Love"
Macklemore
Macklemore fans; rap listeners; Washington voters
Context
Context
Context
An example:

Washington
Referendum 74
This could be a small something...
...or a very big something.
Whatever it is that people are talking about -- whether an event, a person, a policy, a social issue,
or whatever it might be -- every rhetorical situation has three essential components.
2012 referendum regarding a bill that would legalize same sex marriage in the state of Washington
(Text)
(Author)
(Audience)
Purpose
Effect
Message, Medium, and Genre
Purpose
- raise support for the referendum;
change people's perspectives on homosexual relationships
Message
- a civil rights issue; same love
Medium
- music
Genre
- rap song
Effect
- sympathy, catchy tune, moved to vote?
Full transcript