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If You See It That Way: 7 Design Tips

Use the acronym, MEDIATE, to help you facilitate your design. Learn tips on how to consider media choice, edit content, and to design logically with a color theme.
by

Renee Mason

on 13 August 2013

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Transcript of If You See It That Way: 7 Design Tips

If You See It That Way:
7 Design Tips

(an acronym to help you
facilitate your design)
Media Choice
Consider if the final product
is print or digital
or
both
1
How large can
my deskjet print? Can it
print banners?

Consider creating flyers that
are not letter size.
Try one Tall & Narrow.

*What is size of printed result? Consider printer capabilities.
*Consider ink budget.
*Where will the poster be seen?

How much ink
will this image
use?
Little ink.
Lots of ink
PRINT
PRINT
DIGITAL
Use current image
size guides.

Design in RGB for web,
CMYK for print.
Edit
Content
2
Whether it is print or media,
get your point across quickly
( Tweets are 140 characters or less). Edit content down to who, what, when, where, and why.
Be creative with WHY (Answer viewers "why should I care?")
EDIT
EDIT
EDIT
Break your content down into sections and subsections: Three-to-five component parts make your graphic easier to follow.
Make an outline and write out each sub section's title.
Can SEE quickly.
Use bullets.
Design Logically
3
Lay out your graphic in a logical way, and keep it simple. The goal of your design should be to take the reader by the hand and lead
them easily
through the information.
DESIGN LOGICALLY
DESIGN LOGICALLY
Use elements of design to lead the eye for easy navigation (a path can be lost if we SEE too much negative space).

DESIGN LOGICALLY
Most of us read from the top left of a graphic (where headlines often dwell) and work our way down to the bottom right (where tiny source lines dwell).
Finished product? Squint your eyes. See if the main points are clear? Consider contrast. If it prints well in black and white this is a good guide.

4
IN A GRID
Organize your layout with a column grid: Most layout programs allow you to make a lined grid that will help give structure to your graphic.

IN A GRID
Your compositions can be more dynamic if you carve up the space (but still be based on grid).

IN A GRID
Use Principles of Design- Balance, Pattern, Repetition, Rhythm, and Unity to help organize elements into a grid.

*Imagine Music-YoYoInternationalOrchestra_Imagine_300402-01-003_mp3_256k.mp3
*Infographics Design Tips-http://www.huffingtonpost.com/karl-gude/seven-design-tips-for-mak_b_2152724.html
*Mole by artist Jamison Odone
*Social Media Size Guide- http://www.mediabistro.com/alltwitter/social-media-image-dimensions_b44957
*Viewmaster Disk-http://messy-desk.blogspot.com/2011/12/free-download-blank-viewmaster-reel-png.html
*Viewmaster Image-http://www.sherriwyche.com/portfolio/viewmaster.png
CREDITS
CONCLUSION
5
6
7
ARRANGE
ELEMENTS
ARRANGE ELEMENTS
ARRANGE
ELEMENTS
TYPEFACE
OR FONT
TYPEFACE OR FONT
TYPEFACE OR FONT
EVERY
COLOR?
EVERY COLOR?
EVERY COLOR?
Arrange the main point as the largest element. Think about what a poster's job is. It's to grab someone's attention and give them an idea about what the content is about.
Make it so you can SEE the main point in handouts, flyers, web pages, table tents, billboards, etc.

It's a good idea to make the main point you're trying to get across the dominant element in your graphic, but make sure you have enough content in this section to justify its size.

The headline can be the largest type because it's where you want people's eyes to go first, then smaller section heads and then the body text.

Keep your type simple. A lot of the 'art' type that is available in some programs like Word and Powerpoint can be distracting and overused.
Limit the number typefaces.
Three to five typefaces or use variety of fonts styles and sizes.

Use color for a good reason. Just because there are a million colors available doesn't mean you should use them all in the same product. Keep it minimal.
.
Consider your company or library’s branding when
choosing colors. Use the logo in all materials so patrons SEE and recognize your brand.

Utilize a palette of colors that go together like a good outfit you'd wear. Use color families: primary, analogous, cool, warm, and neutral colors with accents.

Be careful of italic all caps.
Rainbow Theme
Use the
acronym to help make your design thinking easier.
Thank You
for viewing!
Focus to SEE how the elements work together.
Bullets help us SEE simply.
Will viewer SEE the whole image?
Full transcript