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Regional Culinary Heritage Europe

The Network
by

Niclas Fjellström

on 1 September 2014

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Transcript of Regional Culinary Heritage Europe

30 regions - 10 countries
Croatia
Denmark
Germany
Latvia
Lithuania
Norway
Poland
Sweden
Turkey
Ukraine
Regional Culinary Heritage Europe
The Regional Culinary Heritage concept was developed and introduced in Southeast Skåne of Sweden and on the Danish island Bornholm in 1995.
1995
Europe
A European project group was established in order to introduce the concept throughout Europe. In spring 1998 the first new European regions joined the network.
Regional Culinary Heritage Europe is a network for regions and businesses that wants to promote regional food & culinary traditions!
1998
30
www.culinary-heritage.com
The new multilingual website puts more focus to consumers and tourists. Recipes is a great tool for business marketing!
2013
Bright future!
Awareness
Origin of Food
Touristic Value
Regional Development
2020
Food?
Weather?
Vacation!
How to find it?
What to eat?
Recognized Logo
Culinary Traditions
"Surströmming" - Fermented Herring
"Kräftskiva" - Crayfish Party
"Ålagille" - Eel Party
Find Local Specialties
Make A Concept
Work Together To Attract
Can't be found somewhere else
Food & Drink - a good reason for travel
50 nationalities each year
It's Never To Late!
Destination?
1 kg of Eel = €10 for the fisherman
30x the money!
Endangered Species
Agreement that each guest at an Eel Party
"gives" back 5 eels for breeding - sustainability!
Guest participating at an Eel Party = €100
If the guest at the Eel Party sleeps over = €300
€$£
The Blue Line lies on the coastline of Åhus
Skåne
Season Prolongation
Thanks for listening!
Niclas Fjellström
niclas@culinary-heritage.com

Åhus is also famous for...
Business members
Regions
European coordination
The Network
different perspectives
Agriculture
Culinary Heritage Europe
Producers Restaurants
Farmshops Processors
Regional identity thru
Regional Products
Culinary Traditions
Registered business
Good ambassador
Who can become
Business Member?
Businesses shall actively work for a positive regional
development and handle products that are -
Criteria for business members
Grown/produced in the region or
Part of the region’s cultural heritage or
Grown/produced by a business that seeks to sustain a regional link
Logotype

Sets criteria for regions and businesses

Gives licenses to regions

Coordination

Joint European activities
Joint webpage

Requests/Information

New members

Administration

Annual Forum

Training
European Coordinator
Functions
Strengthened economy
Joint regional marketing
Member of a European network
Gain
Food Ambassador for the region
Use regional food resources
Have knowledge about the concept
Display the logo/sign for customers/guests
Functions of Businesses
Network manager/Coordinator
Regional license holder
Appointed by regional license holder
Recruit businesses
Contact person for businesses
Establish regional organization
Uphold European criteria
Contact to European coordinator
Functions of Region
Applies for membership
Approved by the region
Annual membership
Receive a license from the region
Authorized to use the logotype
Member of the European network
Membership Businesses
Candidate region (3 - 12 months)
Set up regional organization
Training course
Approved region
Logo, Website, Marketing
Annual Forum
Membership regions
Regional
Interregional
National
International
Cooperation
Health
Environment
Small scale food production
Regional development
Culture
Tourism
Traditions
Southeast Skåne Cooperation Committee (SÖSK) is a cooperative body between the four Swedish municipalities of
Simrishamn, Sjöbo, Tomelilla and Ystad.
This non profitable organization owns the trademark of Culinary Heritage.
Selected Producers & Eating Houses
H.M. Carl XVI Gustaf
Regionally Produced
Culinary Traditions

Food with a
Regional Identity

Marketing
Promotion!

Competitions
Fairs
Conferences
Social Media
&
Print
Website
Full transcript