Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

M2M Project old

Decision Support Marketing
by

DUYGU PINAR DINCER

on 9 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of M2M Project old

Connecting computers, devices and equipment to share information, collect data and monitor statuses. What's M2M? Anytime, anywhere,
by anyone and anything M2M Elements M2M Device
M2M Area Network (Device Domain)
M2M Gateway
M2M Communication Networks (Network Domain)
M2M Applications M2M Value Chain Long and involves many parties.. Why is M2M? As communication module prices decrease and mobile connectivity is increasingly becoming cost-efficient to implement on large number of devices, the benefits will spread across industries leading to completely re-designed ways of working. Saturating, competitive market
Decreasing ARPU
High invesments high churn Why NOW? but there is still an opportunity to
connect everything else "M2M" Market is open to develop,
High ARPU levels by offering diversified services,
Low investment high return M2M Market poised for growth In the past operators have failed to capitalize on the M2M opportunity a number of things have changed over the past year or so that make M2M look a much more promising market The Business of M2M M2M isn’t new. The concept was first used during World War II for identifying “friend or foe” to prevent pilots from hitting friendly targets The DIFFERENCE now is that you can network the sensors in devices and objects, and use the data for extended purposes The Business of M2M Key drivers and enablers Cellular network coverage is expanding worldwide

Cost savings

Enabling new business models

Legislation and regulatory compliance

Speed and flexibility : restructure and improve business relationships

Health and safety

Environmental stewardship : smart metering- climate change, tracking energy wastage

Stronger service offering : self diagnose and warning, collecting info Challenges The M2M market is not yet mature

Very broad, covering many sectors and application opportunities

Long value chain : M2M lifetimes are longer

M2M collection networks are complex

Customized solutions high costs

Ethical issues : Regulation of Internet of Things for privacy and security M2M Market Potential and Best Practices Global M2M Connection Forecast As voice/data services market grows increasingly mature and saturated, network operators launching M2M service offerings. The cellular M2M connectivity service market connections rising from 87.7 million in 2010 to 110.6 million in 2011. (26%)

ABI Research expects cumulative cellular M2M connections to rise to 364.5 million globally by 2016. Total M2M Connections
by Application By far the two biggest areas,

Telemetry (transmitting data captured by a measuring device)

Telematics (automation in automobiles) Other solutions range from “healthcare devices, remote industrial monitoring and control solutions to consumer devices” and more solutions will come as the industry matures. Organization and Market Strategy

M2M deployments for 11 years.
2 groups in M2M space, The Emerging Devices Organization (which focuses mostly on consumer devices such as e-readers, tablets and picture frames) and the Advanced Enterprise Mobility Solutions Group (which centers primarily on enterprise applications)
Hundreds of personnel dedicated to M2M.
Focuses on utilities, fleet managemetn solutions, consumer electronics.
New areas: container monitoring, solar panel and smart grid monitoring, and remote health care.

Partnership

Partnership with Jasper wireless (provides provisioning and billing support, enabling the carrier to market connectivity and service support in several different packages)
Partnership with KORE Telematics (create a faster on-boarding process for device certification)
Partnerships in a variety of verticals such as Itron and SmartSynch(smart grid apps), and DCX and Trimble(telematics)

Certification and Provisioning

Dedicated facility in Austin, Texas.
Certificated close to 1,000 different M2M devices and more than 200 software solutions.
Data developer program (software side, to ensure third-party wireless software runs safely and efficiently on its network)
Innovation centers with the aim of helping innovators develop and launch their M2M applications on AT&T’s network. Innovation Centers in Plano, Texas; Palo Alto, Calif.; and Tel Aviv, Israel.

3G/4G Evolution

Moving toward migrating 2G applications to 3G to improve spectral efficiency.
LTE rollout will serve high-bandwidth apps. M2M by 2020 In terms of revenue , M2M will grow from EUR91billion in 2010 to EUR714 billion in 2020 (CAGR of 22.9%)

The addressable revenue opportunity for MNOs will be EUR210 billion in 2020 Market Development At the end of 2011, The most significant market development of 2011 for cellular M2M communication took place in Asia-Pacific (annual growth rate 65%).
US and EU ~26% each. (Machina Research expects them to take EUR40 billion with an effective strategy). M2M Regions by 2020 Latin America ~6.6 million subscribers South and Southeast Asia were in a very early phase of adoption with few subscribers (in India and Indonesia) The Middle East & Africa, dominated by South Africa and Turkey, which had in excess of 1 million subscribers each. (Brazil most advanced) Telecom operators in the market Berg Insight estimates that the world’s ten largest telecom operators by revenues had 68.2 million M2M subscribers at the end of 2011, an increase of around 38% YoY.

Around 3.4% of their aggregated base of 2.0 billion mobile subscribers was M2M devices. Mobile operators are well positioned to take place in the emerging M2M market. Operators see M2M applications as an opportunity to connect more devices to their networks. Player Strategies Operators aware of the need to settle a strategy for approaching the M2M opportunity. Approaches
A service delivery and management platform
Centralized M2M assets
Geographical ambition
Focusing on connectivity
Vertical and horizontal applications
Partner development Organization and Market Strategy

Does not have a separate M2M business unit. A dedicated organization focused on M2M as part of its Enterprise Solutions Group.
Focuses on fleet management and trucking (because of Verizon’s history in telematics) Provides support for asset tracking, industrial applications, transportation, financial services, security, utilities, health care and vending.

Partnership

Partnership with Qualcomm, joint venture called nPhase. (provisioning, rate plans, application services and device performance measurement)
Partnership with Vodafone. (to make it easier for international companies to provide M2M solutions on GSM and CDMA networks using a single interface for both network standards.)
Partnership with OnStar (vehicle telematics), Itron (smart meter manufacturer), Ambient(communications manufacturer)

Certification and Provisioning

Open Development Initiative and nPhase (working to streamline the device certification process and provide solution partners and end-customers with a device management portal and other services)
Verizon opened an LTE Innovation Center in 2009 to support the development of new LTE solutions, and recently announced plans to open an application innovation center in San Francisco, Calif., in 2011.

3G/4G Evolution

LTE network will provide an opportunity to offer more global apps.
3G CDMA technology will remain M2M workhorse. Organization and Market Strategy

Has been on a focus on M2M path since 2009. 100 person team for M2M
In Feb 2010, VF has joined n Phase VJ (which will allow it and off spring Verizon Wireless to theoretically provide cost-competitive global connectivity in both the US and Europe)
Has developed its own service delivery platform, launched in March 2010 (which provides automated SIM provisioning, reporting/alerting with usage thresholds, APIintegration with customers’ systems, and on the fl y tariff charge management)
Focuses on automotive, smart metering, consumer electronics, and healthcare.

Partnership

Partnership with Sierra wireless (provides provides an easy to use environment for rapid development and testing of M2M applications)
Partnership with Intel (an easy way of designing wireless M2M applications)
Partnership with Cinterion (offer M2M Industrial developers a quick device integration based on connectivity enabled by Cinterion's robust modules and Vodafone's network) Organization and Market Strategy

Has created a completely separate business group dedicated to serving the M2M space.
Focuses on telematics-connected energy-telemedicine (dedicated personnel), asset tracking- fleet management-security (business development managers).

Partnership

Partnership with SmartSynch and Echelon (smart grid/smart meter)
Partnership with ROCON, PassTime, Teletrac, IContain, GuidePoint and OnAsset (telematics and/or asset tracking)
Partnership with Telit and Sierra Wireless as hardware manufacturers, Raco as an aggregation partner, and Wyless for provisioning and billing support.

Certification and Provisioning

No operator certification process: Quick review of application and device speeds time to market.
No current plans for development centers.

3G/4G Evolution

No immediate plans to migrate from 2G network, providing inexpensive global solutions . •AT&T’s and Verizon’s close partnerships provide the most comprehensive value-added services.

•LTE is promising for high-bandwidth apps, but the longevity of AT&T’s and Verizon’s 2G networks is in question. •Verizon’s ODI speeds process, but certification time is still lengthy.

•Development and innovation centers could help attract new business. (T-mobile cons) Organization and Market Strategy

M2M deployments for 11 years.
2 groups in M2M space, The Emerging Devices Organization (which focuses mostly on consumer devices such as e-readers, tablets and picture frames) and the Advanced Enterprise Mobility Solutions Group (which centers primarily on enterprise applications)
Hundreds of personnel dedicated to M2M.
Focuses on utilities, fleet managemetn solutions, consumer electronics.
New areas: container monitoring, solar panel and smart grid monitoring, and remote health care.

Partnership

Partnership with Jasper wireless (provides provisioning and billing support, enabling the carrier to market connectivity and service support in several different packages)
Partnership with KORE Telematics (create a faster on-boarding process for device certification)
Partnerships in a variety of verticals such as Itron and SmartSynch(smart grid apps), and DCX and Trimble(telematics)

Certification and Provisioning

Dedicated facility in Austin, Texas.
Certificated close to 1,000 different M2M devices and more than 200 software solutions.
Data developer program (software side, to ensure third-party wireless software runs safely and efficiently on its network)
Innovation centers with the aim of helping innovators develop and launch their M2M applications on AT&T’s network. Innovation Centers in Plano, Texas; Palo Alto, Calif.; and Tel Aviv, Israel.

3G/4G Evolution

Moving toward migrating 2G applications to 3G to improve spectral efficiency.
LTE rollout will serve high-bandwidth apps. Organization and Market Strategy

Does not have a separate M2M business unit. A dedicated organization focused on M2M as part of its Enterprise Solutions Group.
Focuses on fleet management and trucking (because of Verizon’s history in telematics) Provides support for asset tracking, industrial applications, transportation, financial services, security, utilities, health care and vending.

Partnership

Partnership with Qualcomm, joint venture called nPhase. (provisioning, rate plans, application services and device performance measurement)
Partnership with Vodafone. (to make it easier for international companies to provide M2M solutions on GSM and CDMA networks using a single interface for both network standards.)
Partnership with OnStar (vehicle telematics), Itron (smart meter manufacturer), Ambient(communications manufacturer)

Certification and Provisioning

Open Development Initiative and nPhase (working to streamline the device certification process and provide solution partners and end-customers with a device management portal and other services)
Verizon opened an LTE Innovation Center in 2009 to support the development of new LTE solutions, and recently announced plans to open an application innovation center in San Francisco, Calif., in 2011.

3G/4G Evolution

LTE network will provide an opportunity to offer more global apps.
3G CDMA technology will remain M2M workhorse. Organization and Market Strategy

Has been on a focus on M2M path since 2009. 100 person team for M2M
In Feb 2010, VF has joined n Phase VJ (which will allow it and off spring Verizon Wireless to theoretically provide cost-competitive global connectivity in both the US and Europe)
Has developed its own service delivery platform, launched in March 2010 (which provides automated SIM provisioning, reporting/alerting with usage thresholds, APIintegration with customers’ systems, and on the fl y tariff charge management)
Focuses on automotive, smart metering, consumer electronics, and healthcare.

Partnership

Partnership with Sierra wireless (provides provides an easy to use environment for rapid development and testing of M2M applications)
Partnership with Intel (an easy way of designing wireless M2M applications)
Partnership with Cinterion (offer M2M Industrial developers a quick device integration based on connectivity enabled by Cinterion's robust modules and Vodafone's network) Organization and Market Strategy

Has created a completely separate business group dedicated to serving the M2M space.
Focuses on telematics-connected energy-telemedicine (dedicated personnel), asset tracking- fleet management-security (business development managers).

Partnership

Partnership with SmartSynch and Echelon (smart grid/smart meter)
Partnership with ROCON, PassTime, Teletrac, IContain, GuidePoint and OnAsset (telematics and/or asset tracking)
Partnership with Telit and Sierra Wireless as hardware manufacturers, Raco as an aggregation partner, and Wyless for provisioning and billing support.

Certification and Provisioning

No operator certification process: Quick review of application and device speeds time to market.
No current plans for development centers.

3G/4G Evolution

No immediate plans to migrate from 2G network, providing inexpensive global solutions . Organization and Market Strategy

M2M deployments for 11 years.
2 groups in M2M space, The Emerging Devices Organization (which focuses mostly on consumer devices such as e-readers, tablets and picture frames) and the Advanced Enterprise Mobility Solutions Group (which centers primarily on enterprise applications)
Hundreds of personnel dedicated to M2M.
Focuses on utilities, fleet managemetn solutions, consumer electronics.
New areas: container monitoring, solar panel and smart grid monitoring, and remote health care.

Partnership

Partnership with Jasper wireless (provides provisioning and billing support, enabling the carrier to market connectivity and service support in several different packages)
Partnership with KORE Telematics (create a faster on-boarding process for device certification)
Partnerships in a variety of verticals such as Itron and SmartSynch(smart grid apps), and DCX and Trimble(telematics)

Certification and Provisioning

Dedicated facility in Austin, Texas.
Certificated close to 1,000 different M2M devices and more than 200 software solutions.
Data developer program (software side, to ensure third-party wireless software runs safely and efficiently on its network)
Innovation centers with the aim of helping innovators develop and launch their M2M applications on AT&T’s network. Innovation Centers in Plano, Texas; Palo Alto, Calif.; and Tel Aviv, Israel.

3G/4G Evolution

Moving toward migrating 2G applications to 3G to improve spectral efficiency.
LTE rollout will serve high-bandwidth apps. Organization and Market Strategy

Does not have a separate M2M business unit. A dedicated organization focused on M2M as part of its Enterprise Solutions Group.
Focuses on fleet management and trucking (because of Verizon’s history in telematics) Provides support for asset tracking, industrial applications, transportation, financial services, security, utilities, health care and vending.

Partnership

Partnership with Qualcomm, joint venture called nPhase. (provisioning, rate plans, application services and device performance measurement)
Partnership with Vodafone. (to make it easier for international companies to provide M2M solutions on GSM and CDMA networks using a single interface for both network standards.)
Partnership with OnStar (vehicle telematics), Itron (smart meter manufacturer), Ambient(communications manufacturer)

Certification and Provisioning

Open Development Initiative and nPhase (working to streamline the device certification process and provide solution partners and end-customers with a device management portal and other services)
Verizon opened an LTE Innovation Center in 2009 to support the development of new LTE solutions, and recently announced plans to open an application innovation center in San Francisco, Calif., in 2011.

3G/4G Evolution

LTE network will provide an opportunity to offer more global apps.
3G CDMA technology will remain M2M workhorse. Organization and Market Strategy

Has been on a focus on M2M path since 2009. 100 person team for M2M
In Feb 2010, VF has joined n Phase VJ (which will allow it and off spring Verizon Wireless to theoretically provide cost-competitive global connectivity in both the US and Europe)
Has developed its own service delivery platform, launched in March 2010 (which provides automated SIM provisioning, reporting/alerting with usage thresholds, APIintegration with customers’ systems, and on the fl y tariff charge management)
Focuses on automotive, smart metering, consumer electronics, and healthcare.

Partnership

Partnership with Sierra wireless (provides provides an easy to use environment for rapid development and testing of M2M applications)
Partnership with Intel (an easy way of designing wireless M2M applications)
Partnership with Cinterion (offer M2M Industrial developers a quick device integration based on connectivity enabled by Cinterion's robust modules and Vodafone's network) Organization and Market Strategy

Has created a completely separate business group dedicated to serving the M2M space.
Focuses on telematics-connected energy-telemedicine (dedicated personnel), asset tracking- fleet management-security (business development managers).

Partnership

Partnership with SmartSynch and Echelon (smart grid/smart meter)
Partnership with ROCON, PassTime, Teletrac, IContain, GuidePoint and OnAsset (telematics and/or asset tracking)
Partnership with Telit and Sierra Wireless as hardware manufacturers, Raco as an aggregation partner, and Wyless for provisioning and billing support.

Certification and Provisioning

No operator certification process: Quick review of application and device speeds time to market.
No current plans for development centers.

3G/4G Evolution

No immediate plans to migrate from 2G network, providing inexpensive global solutions . Developing M2M Strategy Regulation and government policies drive more opportunities.

Prices of M2M modules fall more rapidly.

Standards for device integration and control are starting to emerge.

B2M customers come from a wider range of verticals.

Revenue model : Wholesale model, revenue sharing model, custom pricing.

Platform outsourcing, partner model-global M2M alliances : Vodafone-Verizon-nPhase-other partners, Orange-partners, AT&T/KPN/Jasper/other partners M2M Market
in Turkey Turkish M2M Market Acceleration of development in Turkey with the start of 2012.

In 2012, Turkish market has 150 million (remotely navigable) device potential.

500 million TL market for M2M in 2012.

Usage area of these devices : vehicles, electricity, gas and water meters, glasshouses, poultry and farms, cold fridges for food protection, elevators, POS devices, residences, white goods.

Most common M2M application in Turkey is vehicle tracking (location, speed, maintenance timing, failure alert) and smart metering. The development of other solutions like security technology (ATM security, location monitoring with mobile phones and pcs, alarm control), connected home, telehealth. The main reason behind the slow development speed of M2M Tax burden Previously, customers had to pay a special communications tax of TL37 on new subscriptions on SIM cards, but recent legislative changes have lifted that tax. Crucial step - Removal of the obstacles, Legal change (July 1st 2012) In line with the changes to the Law numbered 6322, which is also known as the “Omnibus Bill” by the public, the special communication tax of TL37 on new subscriptions on SIM cards, which are used for transferring data between machines, is lifted. Telco players and their business in the Turkish M2M market Turkcell’s M2M platform launch is the first by a major carrier in Turkey.

Utilisation of its own platform.

Announced that it had 750,000 SIMs on its own M2M platform in March 2012.

In line with the legal change, Turkcell expect increasing interest in Smart Energy-Industry-Vehicles-Buildings, and Health solutions.

M2M applications : Water sprinkling at parklands (telemetry solution), Poultry temperature and moisture control (telemetry solution), smart vehicle-building-industry-energy-health solutions. Expected developments will be for health sector. (blood pressure, diabetes control) Vodafone is an international leader in the M2M market, it is expected that they play a significant role in the Turkish M2M market.

Global network advantage

Accelerate M2M communication with Vodafone İş Ortağım.

M2M applications: Telemetry (Doğuş Çay, Tea measuring app) Corporation with Telefónica Digital.

M2M applications: Vehicle tracking (for cargo and bus companies), telemetry and vehicle tracking for Turkish Do&Co (food and service company for THY), smart municipality (rubbish collection optimization, historical area information with QR code,field personnel automation, employment safety and coordination).

Expected developments will be for health sector. (blood pressure, diabetes control) With health sector transportation, retail and public sector. Avea & Telefonica Partnership Intend to open up a new era in M2M communications Corporation with Telefónica Digital, April 2012 The importance of M2M technology to the country.

Telefonica’s international expansion ambitions. BMI believes Türk Telekom may have gained competitive advantage in the nascent Turkish M2M market through its mobile subsidiary Avea’s collaboration with Telefónica Digital. Collaboration Technological cooperation (development of joint commercial and marketing endeavours).



The provision of global M2M solutions, international roaming agreements and the development of technological standards


Development of services in new fields such as transportation, smart cities, home automation,energy efficiency, mobile healthcare and industry.


Promote open standards and the interoperability of M2M systems at an international level.

The initiative is open to other operators to achieve greater coverage. Avea & Telefonica Partnership ECONOMIES OF SCALE, NEW SOURCES OF INCOME R&D on M2M tech, JOINT CERTIFICATION OF DEVICES

AT&T
Tracking cargo containers, rental cars (vehicle telematics)
Navigation and traffic information
Point of sale (retail)
Smart metering (utilities, energy)
Content delivery systems (entertainment and services)
Digital advertising spaces (retail&commerce)
Smart buildings
Wind farm turbines
Home security systems
Monitoring of patients


VERIZON
Digital signage, inventory monitoring, POS, smart vending, mobile commerce, interactive kiosks (retail)
Smart energy management, smart grid automation, smart metering (utility)
Driver management, delivery monitoring, fleet maintenance (distribution) Best Practices' M2M Applications Operating business without limits VODAFONE
In car infotainment services (automative)
Personal navigation devices, fitness monitors and eReaders (consumer products)
POS
Monitoring of patients
Remote surveillance and access to control systems,motion detectors (security)
Lifts, vending machines (service business)
Vehicle location, driver speeds, fuel consumption, employee work time (transport and logistics)
Monitoring and metering (utilities)

T-MOBILE
Smart metering, grid, home (energy)
Navigation and traffic information, fleet monitoring, mobile workforce (vehicles telematics)
Monitoring of patients, safety for elderly (health)
Vending machine management, digital advertising spaces (retail&commerce)
Continuous monitoring,sustained control chain, permanent tracking (transport&logistics) Yankee Group: "A Closer Look at M2M Carrier Strategy"
Kitty Weldon : "Best Practices in M2M: The Operator Perspective" Vodafone : "Global M2M Communication White Paper" Northstream White Paper: "The revenue opportunity for mobile connected devices in saturated markets" Berg Insight: "The Global Wireless M2M Market"
Full transcript