Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


The Hershey Company

No description

Rachel Cole

on 27 April 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Hershey Company

The Hershey Company
Founded in 1894
Confectionery Company
Headquartered in Hershey, PA
Company Background
Value Chain
Allan Candy Company
Shanghai Golden Monkey Company
KRAVE Pure Food, Inc.
So-Fit Brand
Product Diversity
Started as a Low-Cost provider
Transitioned to Best-Cost
Huge brand portfolio
Reduce costs through outsourcing
2015 revenue $7,387,000,000
Steady growth
Long-term debt
Financial Analysis
Supply Chain
Resources and Core Competencies
Corporate Social Responsibility
Porter's Five Forces
Hershey International
2007 Supply Chain Revitalization
Manufacturing plants
Distribution Centers
Hershey Brand Loyalty
High quality chocolate
CSR Initiatives
Shared Goodness Program
Project Peanut Butter
CocoaLink Program
United Way and Children's Miracle Network
Health food movement
Events Marketing
Expensive - machinery, labor, production, quality control, raw materials, etc.
Limited shelf space
High advertising expenditures
2. Threat of Substitutes
Moderate to High
Snack industry
1. Threat of New Entrants

Porter's Continued...
3. Rivalry
Successful competitors, such as Nestle or Mars, who also have an extensive brand portfolio
4. Buyer Power
Low to Moderate
Differentiation of products
5. Supplier Power
Low to Moderate
Many suppliers available in multiple locations
Provide raw materials, such as dairy, cocoa beans, and sugar
retail stores in US, Canada, Mexico, Brazil, China, India, Korea, and Japan
30% of total revenues come from international market
focusing on emerging markets to increase international revenue
Full transcript