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CV

Getting a position in Marketing Department (FMCG company)
by

Darya Efremova

on 21 June 2013

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Transcript of CV

Let's start from...
Efremova Darya
WHO AM I?
2012 – present FLCC “DanoneBel" Belarus

GBM (Activia + all kids), PR, Digital

Reporting to MD, 2 subordinates (DNC only).
Managing total mktg budget ... (will never open private info in open source :))
Responsible for strategic development and recovering of Activia + kids brand volume and profit after krizis
Responsible for Danone Nations Cup, Internal news paper (with HR) and all PR activities
Responsible for all digital campaigns and brands sites
Professional history
Nice one )
Considerable experience in problem solving,
Responsible and reliable,
Crisis management skills,
Ability to learn easily and tendency to non-stop self-improvement
Committed to high results )
Marketing professional with wide knowledge of business and financial objectives.
Creative and energetic.
Experienced in BM, TM, PR, Digital and even Finance :)
Experienced in strategic brands planning short and long term.
2012 Activia volume

Q2 +20,2% vs LY, +27,5% vs E2

Q3 YTD +94% s LY, +58% vs E2
Some nice fresh results
DNC

352 publications

all main state channels gave news - ONT, BT, STV + all regional

FOR FREE :)
Reported to MD, 1 subordinary (TM Supervisor)
Again - no budget details :)

And I did:
TV copies development: local copies production (6) as well as adaptations + two 360 campaigns launched.
Site activia.by developed and managed
Strategic and detailed brand plan development, price points management
Self promo-team management (12 month per year promos and consultations in KAs)
New equipment and TPOSM created and implemented (Actimel racks, price tickets, pushers, etc)
2008-2011 FLCC "DanoneBel"

TMM, GBM (Activia, CORE, Danissimo), PR
Finance reporting till 2010 !!!!!!!

brands p&ls, country p&l management, etc
• Y early Marketing Plans creation, budgeting, reporting
• Price management on full portfolio
• Assortment management
• Trade Marketing (new TPOSM and POSM Development, production, planograms, etc)
• Contacts with the agencies (ATL & BTL)
2007 – 2008 “Danone Industry” Russia

placed in Belarus
Marketing & Trade Marketing Executive
(present a Marketing Department in Belarus)
so... I did all that can be imagine - from Brand to trade strategy...
it was a great time!
2003 – 2007 PR-agency «Artstyler» Minsk
BTL-director, Account Manager, Copywriter :)


BTL-projects: concept creation, copywriting & its realization for the Key Clients (Mobile TeleSystems, British American Tobacco Trading Company, Baltica, Pivnoy Riad, McDonalds, Tarkett, etc)
Co-creating of the PR- & BTL yearly strategies for the agency clients
TM: yearly program of the BAT cooperation with retail (Grocery, Convenience), 2007;
CORA program for BAT , 2005-2007 (Grand-prix - Kiev International Advertising Festival, 2007);
PR-strategy of the MTS cooperation with Corporate Clients, 2007
Exhibisions: TIBO’2003, TIBO’2005, PTS’2003, «МТS. Million», «Beltelecom-10 years of communication!» (MTS), Stroyexpo’2007 (for Tarkett).
2002-2003 MagicMinsk PR-manager”
Popularization of the magazine “RIO”,
BTL-activities, Leading a column “Activities”
1999-2000 «Bates Saatch&Saatchi» Minsk
Assistant of Production Manager
1999-2004 Belorussian State Economic University
Faculty: Marketing
Specialty: Marketing
Bachelor of economic science diploma
Corporate affairs 2012 (Evian)
Rastishka Workshop 2012 (Paris)
Transformational Leadership Trainings by Svetlana Rafalska (Minsk)
Advertising Training 2011 - Adland (Kiev)
Activia Workshop 2010, 2011 (Barcelona)
Creative Training with Y&R by Bob Kincey (Odessa)
Transformational Leadership Trainings by Jim Selman (Kiev)
Communication with Media by Willard (Kiev)

and lots of "Train the trainer", "Management base",
"Time management", "Project management" (2009-2012, Minsk)
TRAININGS
Videos in Canopus Edius
Magazines and newspapers Adobe InDesign
Photoshop - even 3d :)
What else can I do?
Oh, I have lot's of "not needed" skills )))
Just know it!
And I dance for 6 years...
Yes, I'm mad of life!
I love it )
Birthday: 19.01.1982
Belarus, Minsk
mob (+375 29) 6599 411
darya.yafremova@danone.com
my name is
...but they are all cool )
I'm open for the dialog )
Full transcript