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Persuasive Media Strategies
Transcript of Persuasive Media Strategies
Attack ad hominem
Everyone Else is doing it. You should too!
the use of facts to persuade an audience
comparing an unknown to something known
appealing to the feelings of your audience
arguing that Cause A leads to Effect B
persuading through the use of a celebrity or expert
drawing a conclusion from not enough evidence
using something completely unrelated to the argument
attacking the person rather than the argument
Cause A does not actually lead to Cause B
a cause creates a string of events that leads to some undesirable result
Studies have shown that when ice cream sales
increase, so does the rate of drowning; therefore,
ice cream causes DROWNING!
(So don't eat ice cream!)
A prosecutor asks a judge not to admit the testimony
of a burglar because burglars are untrustworthy.
Girl: Do these jeans make me look fat?
Boy: Your earrings are nice.
Since the students passed the quiz on persuasion,
they should pass my semester exam easily!
With a partner, create an argument based on LOGIC
for one of the following situations:
Why students should be allowed to use cell phones during the school day.
Why you should get a new car.
Why we should have [your choice of food] offered in the cafeteria.
...or create your own!
With a partner, create an argument based on EMOTION
for the same situation you chose earlier.
What AUTHORITY would best support the
argument you chose earlier? Explain your choice.
In what situation would appealing to
someone's EMOTIONS be more useful than
appealing to their LOGIC? Name as many
possible situations as you can.
Persuade one of the following to come to a football game (which they know NOTHING about) using an analogy they'd understand.
A real wildcat
Using causation, create an
argument to persuade me not to give
you homework tonight.
For each of the following political ads,
analyze what types of persuasion are
being used and what effect they have
on the viewer.
Which made a bigger impact: the positive ad or the negative one? Why?
What do the three levels of advertising (local,
state, and national) have in common? How are
How much of an effect do you believe advertising has on who we vote for? Explain your answer.
For each of the following commercials, analyze what types of persuasion are being used and what effect they have on the viewer.
FALLACIES occur when your reasoning is incorrect or invalid. These do NOT help your argument; they make them weaker! AVOID AT ALL COSTS.
For each of the following ads, analyze what types of persuasion are being used and what effect they have on the viewer.
Which of the ads did you find the most effective? Why?
the art of using language
a negative word or feeling is attached to something,
implying that we shouldn't be interested
Do we want a mayor who will leave us in debt?
Spending grew 100% under Mayor Moneybags.
The idea, person, or product is associated
with normal, everyday people and activities.
Important-sounding but unspecific claim using positive
words. No evidence backs it up.
Simply the Best
The Real Thing
Good feelings, looks, or ideas transferred to the person
the product is intended for.
What Rhetorical Devices (language techniques) do persuasive authors and speakers use to help convince viewers and readers?