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How "Listening to Customers" Has Shaped Modify Watches

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Jennifer Clarencia

on 4 February 2016

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Transcript of How "Listening to Customers" Has Shaped Modify Watches

How "Listening to Customers" Has Shaped Modify Watches
Background
Dimulai oleh Aaron Schwartz & Gary Coover, mahasiswa lulusan UC-Berkeley.
Mengikuti kelas dari Steve Blank & Eric Ries yang berjudul "Customer Development in High-Tech Enterprise"
Refill Revolution to Modify Watches
Central Problem
Menjaga kualitas dan kepercayaan customer.
Memiliki pekerjaan yang lebih berat dibandingan perusahaan dengan sistem mass production.
Objectives
Must:
Internal
WHAT IS MODIFY WATCHES?
Perusahaan yang bergerak di bidang fashion, khususnya jam tangan. Modify Watches mengizinkan customernya untuk mendesain sendiri jam tangan mereka.
View Point
Aaron Schwartz, CEO of Modify Watches.
Meningkatkan customer service.
Memperluas jaringan kerjasama.
Mengikuti perkembangan teknologi
Kreatif & inovatif.
Melakukan observasi pasar.
Want:
Mempermudah distribusi.
Menambah product line.
Menjadi brand internasional
Area of Consideration
Production
Marketing
Customer Service
Human Resource
Eksternal
Sosial & Budaya
Lingkungan
Recommendation
Alternatives Course of Action
Menjaga relasi dengan customer
Membuat database
Belajar dari kompetitor, baik direct maupun non-direct competitor.
Berkolaborasi dengan artis terkenal.
Membuat vending machine
By: Jennifer, Rivaldo, Steven
Time Context
2010
Action Plan
Menjaga kualitas dan meng-upgrade teknologi.
Memperluas kolaborasi.
Membuat vending machine
Contingent Plan
Membuka toko offline.
Menjadikan Modify Watches trend.
Memaksimalkan penggunaan media sosial
Full transcript