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Gaga Over Gaga

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by

Nerissa Arviana

on 28 October 2013

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Transcript of Gaga Over Gaga

Gaga Over Gaga
How might SWOT analsysis be helpful to Lady Gaga as she and her advisor manage her career?
What Competitive advantage do you think Lady Gaga is pursuing?
Mempunyai ambisi yang besar
Style yang unik
Berani mengambil resiko
Questions
How is strategic management illustrated by this case story?
How might SWOT analysis be helpful to Lady Gaga as she and her advisor manage her career?
What competitive advantage do you think Lady Gaga is pursuing? How is she exploiting that competitive advantage?
Do you think Lady Gaga's success is due to external or internal factors or both? Explain
What strategic implication does the suggestion that her ability to remain a music industry mainstay depends on her ability to evolve have?
How is strategic management illustrated by this case story?

Lady Gaga bekerja sama dengan sebuah tim bernama Haus of Gaga


Mempunyai penampilan dan kepribadian yang unik dan mewah
360 degree deal


Dapat meraih kesuksesan di bidang musik

SWOT dapat digunakan untuk :
1. Mengembangkan kelebihan
2.Memperbaiki kekurangan yang dimilikinya
Strength
Kepribadian dan penampilan yang unik

Weakness
Orang-orang masih banyak menganggap aneh terhadap penampilan Lady Gaga
Lingkungan
Peluang bisnis seperti produk fashion, iklan, dsb

Threats
Persaingan semakin ketat karena datangnya pesaing-pesaing baru
Nerissa Arviana
Vincentia Jessica Triatanto
Andrea Alamsyah
Astrid Anastasya Jovanka
Joseph Mario
Valeria Tirta Yuwono

Do you think Lady Gaga’s success is due to external or internal factors or both? Explain.
Internal factors :
Tim management
Fans "Little Monster"
External Factors :
Teknologi
Lingkungan
What strategic implications does the suggestion that her ability to remain a music industry mainstay depends on her ability to evolve have?
Lebih fleksibel
Terus berubah
Kreatif dan inovatif
How is she exploiting that competitive advantage?
Video
Opportunities
Mempertahankan keunikannya
Percaya diri
Mengembangkan keahliannya dalam teknologi
Full transcript